Home Ec - Consumer - Factors influencing Decision Making

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Description and Tags

Home Economics

3rd year

Consumer studies

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Advertising/Marketing

To make a good appeal to a consumer

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Personal Preferences and Values

More influenced to buy something that appeals to you E.g pink coloured stuff

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Needs and Wants

Might have to prioritise your needs over wants as they are essential

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People and Peer Pressure

More likely to buy things friends or family recommend

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Price/Cost

Might be more likely to buy a cheaper product to stay in your budget.

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Fashion Trends

More likely to buy something in fashion to fit in with current style.

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The environment

Consumers prefer to buy sustainably E.g Locally- low food miles and paper over plastic