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we have unlimited wants but limited resources
make choices on how we use our resources
social science concerned with the efficient use of scarce resources to achieve maximum satisfaction of economic wants
science of scarcity
study of choice
study of how small economic units such as individuals, firms, and markets
ex: supply and demands in specific industries, production costs, labor markets. . .
study of large economies as a whole or economic aggregates
ex: economic growth, government spending, inflation, unemployment, international trade. . .
society has unlimited wants but limited resources (scarcity)
due to scarcity, choices must be made; every choice has a cost (a trade-off)
Everyone’s goal is to maximize their satisfaction; everyone acts on their own “self-interest”
Everyone makes decisions by comparing the marginal costs and marginal benefits of every choice
Real life situations can be explained and analyzed through simplified models and graphs
Price (what’s the price?)
Cost (how much does that cost?)
created for indirect consumption
goods used to make consumer goods
ambitious leaders that combine the other factors of production to create goods and services
take initiative
innovate
act as the risk bearers
to obtain profit