Motivation and Emotion unit 9

Motivation and advertising

what is advertising? 1 pt

advertising is a form of communication with a primary goal of influencing attitudes towards certain products or ideas.

what is the main motive (primary or secondary) used in advertising? 1 pt

se-xu-al motivation

what are the 10 braod principles of drug use? 10 pts

it is a chosen behavior

it does not occur in isolation but as a part of cluster behaviors

once it is established it is self-perpetuating

emerges gradually and occurs along a continuum of severity

responds to reinforcement

motivation is central to prevention and intervention

there are identifiable and modifiable risk and protective factors

occur within a family context

are affected by a larger social context

relationship matters

what are the stages of the transtheoretical model? 5 pts

precontemplation- individual is not yet considering change

contemplation- individual is aware that their behaviour is a problem and is considering change

preparation- individual either intends to take action soon or begins taking small steps towards their goals and

action- the individual actively modifies their behavior and environement to achieve their goal

maintainance- the individual works to sustain their new behavior and prevent relapsing back into old habits

what is motivational interviewing? 1 pt

motivational interviewing is an evidence based intervention designed to enhance client motivation for change based on the assumption that individuals are motivated to change when change is connected to something they value

what are the three elements for motivational interviews? 3 pts

collaboration with the client

evocation of any ambivalence the client may have

autonomy whereby clients have freedom of choice

what are the four major principles of motivational interviewing? 4 pts

express empathy towards client and their situation

develop discrepancy between current behavior and goals

role with resistance received from the client to avoid arguing

support self-efficacy and optimism to avoid undermining the client

what is emotional intelligence according to mayer and salovey? 1 pt

emotional intelligence refers to the processes involved in recognising, using, understanding, and managing our own and others emotional states to solve problems and regulate behavior

what are the three things that emotional intelligence predicts? 3 pts

physical and psychological well-being

academic success

organizational behavior in the work space