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What is the concept that needs to be understood to truly use sociocultural forces as a strategic advantage?
Our way is not the only way or even the best way
How do most anthropologists view culture?
The sum total of the beliefs, rules, techniques, institutions, and artifacts that characterize human populations
What are the four things most anthropologists agree on regarding culture?
Culture is learned, not something we’re born with
Various aspects of culture are interrelated
Culture is shared, patterned, and mutually constructed through social interaction
Culture defines boundaries of different groups
How does culture manifest itself?
In the character of the social world in which it exists
What is ethnocentricity?
Considering your culture superior to others
What are the two ways to adapt to other cultures?
Spending a lifetime in a culture
Undergoing an extensive training program that covers the main characteristics of culture
What two things should a learning program include?
Factual knowledge about other cultures and training to be sensitive to nuances of cultural differences
What are the three big areas for costly marketing mistakes?
Product design, advertising, and pricing
What are the two questions critically relevant to HR practices that are embedded in cultural values?
Is manager patron/authoritarian figure or first among equals?
Is annual review a way to credit employees’ work and help them grow or means of extracting higher labor outputs from workers?
What is the example of plant layout being influenced by culture?
Assembly lines work in US where the task is the focus not social relationships
Uddevalla approach is used in some Volvo plants in Sweden. They have autonomous teams work in a circle to assemble an entire car in several hours
How do contracts work with Brazilian companies? Why?
They require flexibility in interpretation and enforcement because of changing labor and tariff laws and other conditions
What are accounting principles based on in the EU and the US?
EU - processes deduced from principles
US - collection of rules
Who is international experience valuable to and why?
New hires and mid career individuals who want higher positions and more responsibility
Topics important to early career positions are
International strategy and competitiveness
International legal and political issues
International negotiation
Foreign language
Do companies without international operations need global perspective? Why or why not?
Yes to help them be alert for opportunities in foreign markets and watch for new foreign competitors wanting to invade their domestic market
What is international business?
business that is carried out across national borders
What is foreign business?
the operation of a company outside its home or domestic market
What is an international company?
a company with operations in multiple nations
What three kinds of environments do international businesses deal with?
Domestic, foreign, and international
What is an environment?
all forces influencing the life and development of the firm
What are uncontrollable forces?
External forces management has no direct control over, although it can exert influence over the company
What are the eleven external forces?
Competitive – kinds and numbers of competitors, their locations, and their activities
Distributive – national and international agencies that distribute goods and services
Economic – variables that influence a firm’s ability to do business such as gross national income (GNI), unit labor cost, and personal consumption expenditure
Financial – variables such as interest rates, inflation rates, and taxation
Socioeconomic – characteristics and distribution of the human population
Labor – composition, skills, and attitudes of workers
Sociocultural – elements of culture important to international managers like attitudes, beliefs, and opinions
Political – elements of nations’ political climates such as nationalism, forms of government, and international organizations
Legal – the many foreign and domestic laws governing how international firms must operate
Technological – the technical skills and equipment that affect how resources are converted to products
Physical – elements of nature, such as topography, climate, and natural resources
What is the competitive external force?
Kinds and numbers of competitors, their locations, and their activities
What is the distributive external force?
National and international agencies that distribute goods and services
What is the economic external force?
Variables that influence a firm’s ability to do business (EX: gross national income, unit labor cost, personal consumption expenditure)
What is the financial external force?
Variables like interest rates, inflation rates, and taxation
What is the socioeconomic external force?
Characteristics and distribution of the human population
What is the labor external force?
Composition, skills, and attitudes of workers
What is the sociocultural external force?
Elements of culture important to international managers like attitudes, beliefs, and opinons
What is the political external force?
Elements of nations’ political climates such as nationalism, forms of government, and international organizations
What is legal external force?
The many foreign and domestic laws governing how international firms must operate
What is the technological external forces?
The technical skills and equipment that affect how resources are converted to products
What is the physical external force?
Elements of nature (topography, climate, and natural resources)
What are controllable forces?
Internal forces over which management does have some control and can manage in response to changes in uncontrollable forces
What are five examples of controllable forces?
Human resources
Finance
Production
Organizational structures and processes
Marketing
What is a foreign affiliate?
A company controlled by another company that is located in a foreign land, and control may be exercised by variety of means, both those involving stock ownership and those involving non-ownership mechanisms
What is domestic environment?
All the uncontrollable forces originating in the home country that surround and influence the life and development of the firm
Can domestic forces affect foreign operations?
Yes
What is a foreign environment?
All the uncontrollable forces originating outside the home country that surround and influence the firm
Which two foreign forces can be difficult to assess?
Legal and political forces
What is international environment?
The interactions between the domestic environmental forces and the foreign environmental forces, and interactions between foreign environmental forces of two countries
What are international organizations?
Organizations whose actions affect the international environment
What are the three types of international organizations? Given at least one example of each.
Worldwide bodies (World Bank)
Regional economic groupings of nations (US-Mexico-Canada Agreement, EU, Mercosur)
Organizations bound by industry agreements (Organization of Petroleum Exporting Countries)
What is the biggest cause of international business problems?
Self-reference criterion
What is self-reference criterion?
Unconscious reference to your own cultural values when judging behaviors of others in a new and different environment
What are the three choices managers have about employing techniques used in domestic operations?
Transfer it in tact
Adapt it to local conditions
Don’t use it overseas
What is a multinational enterprise (MNE)?
A company made up of entities in more than one nation, operating under a decision making system that allows a common strategy and coherent policies
What is foreign direct investment?
Direct investments in equipment, structures, and organizations in a foreign country at a level sufficient to obtain significant management control
What are the five major drivers of the internationalization of business?
Technological, market, cost, political, and competitive
How have advances in technology influenced the internationalization of business?
Increased flow of ideas and info across borders, so people can learn about foreign goods
How can internationalizing business lower cost of goods sold?
Can choose inducements from different governments
Cost of generating and transmitting info is lower because of telecom advances and decline in transportation
Can make models that appeal globally and sell to more countries
What two trends are political drivers?
Unification and socialization of global community
What is economic globalization?
The tendency toward an international integration and interdependency of goods, technology, information, labor, capital, or the process of making this integration happen
What are four primary concerns of those against globalization?
Globalization has produced uneven results across nations and people
Globalization has had deleterious effects on labor and labor standards
Globalization has contributed to a decline in environmental and health conditions
Globalization threatens to reduce national sovereignty
What are the two major arguments supporting globalization?
Free trade enhances socioeconomic development
Free trade promotes more and better jobs
What did Adam Smith argue in The Wealth of Nations?
Wealth comes from a world in which each part of the world can help to meet the needs and wants of other parts of the world
How evenly is international trade distributed across countries and regions?
Unevenly distributed; the 10 largest exporters and importers amount for over half the world’s exports and imports
Who do exports from developing nations go to?
Majority go to developed countries, but developing nations are trading with each other more
What is regionalization of trade? How is it reinforced?
When countries trade with those around them
Regional trade associations and agreements
What are the seven advantages of knowing your nation’s major trade partners?
The business climate in exporting nations are relatively favorable
Export and import regulations aren’t insurmountable
There’s no strong cultural objections to buying that nation’s goods
Satisfactory transportation facilities are already established
Import channel members are experienced in handling import shipments from exporter’s area
Currency from foreign country is available to pay for exports
Government of trading partner may be applying pressure on importers to buy from countries that are good customers for nation’s exports
What is a trade surplus?
The amount by which the value of a nation’s exports exceeds its imports
What is a trade deficit?
The amount by which the value of imports into the nation exceeds the value of its exports
What is mercantilism?
an economic philosophy based on the belief that a nation’s wealth depends on accumulated treasure and to increase wealth government policies should promote exports and discourage imports
What is absolute advantage?
when a nation can produce more of a good or service than another country for the same or lower costs of inputs
What is perfect competition?
a market situation in which there is a sufficiently large number of well informed buyers and sellers of a homogenous product, such that no individual participant has enough power to determine the price of the product, resulting a marketplace that is efficient in production and allocation of products
What happens in theory of absolute advantage?
Each nation decides to use its resources to produce only the product in which it has an absolute advantage, so total production is greater but the countries have to trade
What is comparative advantage?
When one nation is less efficient than another nation in the production of each of two goods, the less efficient nation has a comparative advantage in the production of that good for which its absolute disadvantage is less
What happens in the theory of comparative advantage?
Each nation makes the good they can produce more efficiently, they settle on an exchange rate, then they trade products and services
What is the one limitation of the theory of comparative advantage?
The less efficient nation can’t be equally less efficient in the production of both goods
What is an exchange rate?
the price of one currency stated in the terms of another
What is the purpose of exchange rates?
To determine whether it’s better to buy locally or import
What are resource endowments?
The land, labor, capital, and related production factors a nation possesses
What is relationship of developed and developing countries with regard to resource endowments?
Developed countries trade with developing countries that have dissimilar resource endowments
What is theory of overlapping demand?
Goods produced for domestic consumption will be exported to countries with similar levels of income and therefore demand
How does theory of overlapping demand differ from theory of comparative advantage?
Overlapping demand theory doesn’t specify which direction a given good should go
What does international product life cycle (IPLC) explain?
Why a product that begins as a nation’s export eventually comes its import
What are the four steps of international product life cycle (IPLC)?
Innovation - develop innovative products that meet rising demand in a specific market
Foreign production begins - foreign production supplies various markets and home nation still exports to markets without production
Foreign competition appears in export markets - home nation’s export sales decline, innovating firms develop new version and reduce production of original
Import competition appears in US - home market is served by imports, innovating companies get pressured to make new product and cycle starts again
What are born globals?
Companies that internationalized their operations either at startup or very early in their life cycle, may not internationalize operations and products in the classic manner of IPLC
What is economies of scale?
The predictable decline in the average cost of producing each unit of output as a production facility gets larger and output increases
What is an experience curve?
The rising scale on which efficiency improves as a result of cumulative experience and learning
What two things allow a nation’s industries to become low cost producers without an abundance of resources used as inputs?
Economies of scale and experience curve
What is national competitiveness?
A nation’s relative ability to design, produce, distribute, or service products within an international trading context while earning increasing returns on its resources
What four kinds of variables influence a firm's ability to use resources to gain advantage according to Michael Porter?
Demand conditions - nature matters rather than just size
Factor conditions - lack of natural endowments has caused nations to invest in creating advanced factors and communication systems to compete globally
Related and supporting industries - firms cluster to provide a network of suppliers and subcontractors and a commercial infrastructure
Firm, strategy, and rivalry - companies subject to heavy competition are constantly striving to improve efficiency and innovativeness
What are the two components of foreign investment?
Portfolio investment and direct investment
What is portfolio investment?
The purchase of stocks and bonds solely for the purpose of obtaining a return on the funds invested
What is a direct investment?
investors may influence the management of the firm in addition to receiving a return on their money
What are four reasons for investing in foreign markets to get existing companies?
Corporate restructuring caused management to offer for sale businesses or other assets that didn’t meet profit standards or were seen as unrelated to company’s main business
Foreign companies wanted to gain rapid access to US advanced tech
Management of foreign firms felt entry into large and prosperous US market could be more successful if they acquired known brand names instead of promoting new, unknown brands
Increased international competitive pressures have led to restructuring and consolidation
How do cultural differences impact foreign direct investment stock?
Have a significant and negative effect on the level of FDI stock between US and its partner countries
What is greenfield investment?
The establishment of new facilities from the ground up
What is cross border acquisition?
The purchase of existing businesses in another nation
What is the type of motive for investing abroad?
Strategic motives
What is monopolistic advantage theory?
Theory that foreign direct investment is made by firms in industries with relatively few competitors, due to their possession of technical and other advantages over indigenous firms
What are the three advantages of monopolistic advantage theory?
Economies of scale, superior technology, and superior knowledge in marketing, management, or finance
What is strategic behavior theory?
Suggests strategic rivalry between firms in an oligopolistic industry will result in firms closely following and imitating each other’s international investments in order to keep competitor from gaining an advantage
What is internationalization theory?
To obtain a higher return on its investment, a firm will transfer its superior knowledge to a foreign subsidiary that it controls, rather than sell it in the open market
What is dynamic capability theory?
For a firm to successfully invest overseas, it must have ownership of unique knowledge or resources and the ability to dynamically create, sustain, and exploit those capabilities overtime as technology, markets, and competition evolve
What are the three types of advantages for a firm to invest in facilities overseas according to the eclectic theory of international production?
Ownership specific advantage - the extent to which a firm has or can develop a firm specific advantage through ownership of tangible or intangible assets that aren’t available to other firms and can be transferred abroad
Location specific advantage - foreign market must have specific economic, social, or political characteristics that permit firm to profitably exploit firm specific advantages by locating to that market instead of exporting to it
Internationalization advantage - various alternatives to entering markets that exploit ownership specific advantages through internalization options by retaining ownership and control
What do all theories about foreign investment have in common?
All motives are linked to desire to increase or protect profits, sales, and markets
What three things do differences in definition of culture depend on?
Scientists’ approach to the field
Level of analysis
Whether they’re looking at a whole population or individuals
How do most anthropologists view culture?
The sum total of the beliefs, rules, techniques, institutions, and artifacts that characterize human populations