Opportunity Costs Principle
The true cost of something is the next best alternative you must give up to get it
Scarcity
Occurs because of limited resources
Sunk Costs
a cost that has been incurred and cannot be reversed
Marginal Benefit
the extra benefit from one unit
Marginal Costs
the extra cost from one unit
Rational rule
If something is worth doing, keep doing it until your marginal benefits equals your marginal costs
market
any place where traders, producers and consumers, come together for exchange
supply and demand model
economic model/framework used to assist our analysis of particular markets
competeitive market
one where there are many buyers and sellers of the same good or service
market equillibrium
the conditions of price and quantity where the market is "balanced"
comparitive statics
how the market equilibrium adjusts when demand/supply change
demand schedule
a table that shows how much of a good/service consumers want to buy at different prices
demand curve
graphical representation of the demand schedule
quantity demanded
the amount that consumers wish to buy at a specific price
law of demand
a higher price reduces the quantity demanded; a lower price increases the quantity demanded, ceteris paribus
individual demand curve
a graph plotting the quantity of an item that someone plans to buy at each price
Rational Rule for buyers
Buy more of an item if its marginal benefit is greater than or equal to the price, keep buying until: price=marginal benefit
market demand curve
a graph plotting the total quantity of an item demanded, by the entire market, at each price
Demand curve
Always downward sloping
Normal Good
A good for which higher income causes an increase in demand
Inferior Good
A good for which higher income causes a decrease in demand
Individual Supply Curve
a graph plotting the quantity of an item that a business plans to sell at each price
PPF (Production Possibilities Frontier)
illustrates the trade-offs you experience when deciding how to allocate scarce resources
Network Effect
the effect that occurs when a good becomes more useful when other people use it
Congestion Effect
Good becomes less valuable when other people use it
Supply Curve
Always upward sloping
Law of supply
the tendency for the quantity supplied to be higher when the price is higher
Variable Costs
costs that vary with quantity of output (included in marginal cost)
Fixed Costs
Costs that don't vary when the quantity of output changes
Diminishing marginal product
The marginal product of an input as you use more of that input
Market Supply curve
graph plotting the total quantity of an item supplied by the entire market at each price
Productivity growth
growth that occurs when businesses figure out how to produce more output with fewer inputs
Price Elasticity of Demand
a measure of how responsive buyers are to price changes
cross-price elasticity of demand
measures how sensitive quantity demanded is to price changes of other goods
Income Elasticity of Demand
measures how sensitive quantity demanded is to changes in income
Price Elasticity of supply
measures how responsive sellers are to price changes
Statutory Burden
the burden of being assigned by the government the responsibility of sending a tax payment
Economic Burden
the burden created by the change in after-tax prices faced by buyers and sellers
tax incidence
the division of the economic burden of a tax between buyers and sellers
Subsidy
a payment made by the government to those who make a specific choices
Interdependence Principle
Your best choice depends on the other choices you make, the choices others make, developments in other markets, and expectations about the future
Framing
how different alternatives are described
Framing Effects
can lead you astray and can make identical choices seem different
Economic Surplus
the total benefits minus the total costs flowing from a decision
Cost-Benefit Principle
a guide to decision-making which states that an individual should undertake an activity only if the additional benefit of doing so is greater than or equal to the additional cost of doing so.
Marginal Principle
Decisions about quantities are best made incrementally. You should break "how many" questions into a series of smaller decisions, weighing marginal benefits and marginal costs.
Price Ceiling
A maximum price that sellers can charge
Price Floor
A minimum price that sellers can charge.
Binding Price Ceiling
A price ceiling that prevents the market from reaching the market equilibrium price.
Binding Price Floor
A price floor that prevents the market from reaching the equilibrium price
Quantity regulation
A minimum or maximum quantity that can be sold
Mandate
A requirement to buy or sell a minimum amount of a good
Quota
A limit on the maximum quantity of a good that can be sold.