B1-B2 Behavioural economics | Quizlet

decoy effect

A strategy in which an additional option is introduced to make another option more attractive.

When the company added a third pricing plan, the ____________ pushed customers towards the middle option.

supply

The amount of a product or service that is available for purchase.

The brand has limited the ____________ of the new trainers to increase demand and exclusivity.

opt for

To choose it instead of other options.

After reviewing the choices, she decided to ____________ an annual subscription.

trick

To influence someone’s behaviour or decision.

The advert has been designed to ___________ customers into thinking they were getting a better deal.

be ready to roll

To be fully prepared to take action or start something.

After the countdown emails and limited-time offers, customers ____________ and buy immediately.

doorbuster

A heavily discounted product offered for a short time to attract customers.

Many shoppers have arrived early to get a ____________ during the sale.

scarcity

The situation in which something is limited in quantity, making it seem more valuable.

The phrase “limited stock” creates a sense of ____________.

urgency

The feeling that something must be done quickly, often created to prompt fast decisions.

A ticking clock on the website has added ____________ to the offer.

be willing to

Be ready or prepared to do it without resistance.

Customers may buy more if they ____________ pay extra for convenience.