Topic 8 - Self Presentation (Impression management)

what is self presentation

how people attempt to present themselves to control or shape how others view them. Expressing oneself and behaving in ways that create a desired impression.

what are the main things that can impact self presentation

• social media

• faced to face

• on-line presentation

what is self concept

refers to our private sense of self, who we are and what is it that makes us so

what are the 3 compenets of self concept

• ideal self

• self-image

• self worth

what is the ideal self

The person you want to be

what is self image

How you see yourself, including attributes like physical characteristics, personality traits and social roles.

what is self worth

How much you like, accept, or value yourself, which can be impacted by a number of factors including how others see you.

what is validation

achieved by users carefully crafting their online presence by posting images

external validation

comes from the number of likes, reacts and comments that reinforce approval of the content shared and aligns with the individual’s self presentation and self concept.

what is a high-self monitor

• Worry about their image and how they present to others.

• Change their behaviour based on others around them and have a stronger need to fit in and be accepted.

• More likely to engage in strategic use of social media to validate their self-concept and manage their self presentation. More likely to have more social media accounts, followers and friends.

what is a low-self monitor

• Concerned with genuineness, even if it means being the odd person in the room or standing out from the crowd.

• Have fewer, but closer friends.

• Have less engagement on social media and refrain from using this as a means of validation and self-presentation.

What is impression managment

managing our own impression of ourselves to others

what are some benefits of impression managment

• aids in leaving lasting impressions

• aids in attaining goals

• aids in being successful in a range of situations

what are some non-verbal communications that can be used for impresssion managment

Presentation: clothes, hair, make up, jewellery

Gestures: hand movements

Posture: way you are standing, how close to others

what are some verbal communications that can be used for impresssion managment

Words that you use, vocab, what type of information you disclose,tone, emphasis on different words

what is the primacy effect

Tendency to believe information presented first. First impressions count and are very difficult to change

what is the recency effect

Most recent information is more easily remembered and might influence opinions.

what is a schema

Internal template of what we know and expect in a situation. Remember information that fits schema more than others.