Imedia

Traditional media sectors

Radio Film TV Print Publishing

Traditional media product types

Audio Video Music Special Effects Animation Comic

Evolve

To change or develop in a positive way

Production phases

Pre-production Production Post-production Distribution

New Media Sectors

Computer Games, Interactive Media, Internet, Digital publishing

New Media product types

AR, VR, Websites, Multimedia, eBooks

Pre-Production

Involves planning the product design ideas

Production

Requires Equipment, Create different parts of a product, requires technical staff

Post-production

Putting the parts of the product together in a meaningful way, Edits or changes made to add meaning

Distribution

The product is exported into its required file type, Distributed to different target audiences

Creative Job roles

Graphic designer, copywriter, scriptwriter, animator

Technical Roles

Sound editor, camera operator, Web developer

Senior Job roles

Creative Director, director, editor

Purposes of media products

Entertain, Advertise, Inform, Educate, Influence

Advertise Examples

Bus stop advert, flyer, web banner

Educate

Educational Podcast, Revision website, Textbook cover

Influence

Charity campaign, political leaflet, environmental sign

Inform

Instruction booklet, nonfiction ebook, transport safety video

Entertain

Comic book, music video, Radio quiz show

Client requirements

Purpose, content, style, client ethos

Audience demographics

Lifestyle, income, gender, age, ethnicity, location, education

Target audience formula

Demographics + segmentation = target audience

Style

The way that colours, themes and shapes are combined together to create a meaningful product

Content

The message that the product is trying to get across, usually outlined in the client brief

Layout

The way that shapes, text and images are sized and structured

Primary Research

Focus groups, questionnaires, interviews, online surveys

Secondary research

Books, internet sites, government records, Newspapers

Qualitative data

Detailed and individual information received through primary and secondary research,

advantages, can produce key relevant details that otherwise wouldn’t be found

Disadvantages, can be time consuming

Secondary Research

Short answer responses, based on facts/statistics

advantages, quick and easy to analyse

Disadvantages, data lacks depth and detail

Technical codes

The way that different pieces of equipment are put together to create meaning, impact or engagement in a specific media form

Symbolic codes

These codes give an understanding of our society, culture and life

Written codes

These codes use formal written language: words and phrases.

Media elements

Audio, Animation, Typography, Camera Techniques, Colour, Graphics, Interactivity

Camera Techniques

Camera Angle, Camera Shots, Camera movement

Camera Angle

Low angle, High angle, Eye level, Birds Eye view, worms eye view

Camera shots

Long shot, establishing shot, mid shot, two shot, over the shoulder shot

Camera Movement

Pan, tilt, zoom

Lighting

Lighting refers to the use of natural, indoor and specialist lighting

Red

Love, Anger

Blue

Calm, freedom

Green

Nature, health

Orange

Warmth, Joy

Black

Mystery, fear

Yellow

Happiness, optimism

White

Purity, innocence

Graphics

Logos, patterns, diagrams, illustrations

Typography

Emphasis, font size, font type

Interactive media products

Computer games, kiosks, websites

Mise-en-scène

Every element placed in a scene/shot

Audio

Music genre, silence, dialogue

Work plans

Manage time effectively, outline tasks and activities clearly, manage resources

Advantages of work plans

Clear deadlines, progress can be tracked, clear roles and responsibilities

Moodboards

Help graphic designers to generate ideas, gain inspiration, target audience information

Flowchart

A diagram of events or steps that shows the sequence they should happen in

Visualisation diagram

A detailed drawing or sketch that shows what the final product should look like

visualisation diagram key elements

Images, fonts, colour choices, logos, key phrases

Defamation

False spoken or written statement that’s used to harm someone’s reputation

Copyright

A law which gives the creator of any media form the exclusive rights towards it

Trademark

phrases, words or logos that are protected as they’re registered to a specific brand

Creative Commons

This licence means that you can use a photographers work for free as long as you follow their requirements

Fair dealing

Certain instances where you can use copyrighted work without infringing copyright law, this is called fair dealing

Watermarks

Translucent logos imposed onto digital images so that they cannot be used effectively from free downloads

ASA

Advertising standards authority, independent regulator for the advertising industry across all types of media

Ofcom

Office of communications, Upholds the ofcom broadcasting code on any broadcasted show

BBFC

Classifies, films, TV shows, music videos

PEGI

Pan European game information, classifies games for a certain age eg, 3,7,12,16,18

distribution platforms

Apps, Multimedia, Web, Computer, Interactive TV, Kiosk, Mobile devices

Apps

Quick and easy to update

Likely to need internet

Kiosk

Easy consumer use

Not portable

Computer

Powerful device

Expensive product

Physical media

CD, DVD, memory stick, paperbased

Standard file image formats

JPEG, TIFF, Bitmap, PNG, GIF, PDG

PNG

+Transparent background

-some internet browsers don’t support them

PDF

+very accessible

-not free to edit once created

Resolution

The level of detail that’s held in an image

Higher the resolution the higher the detail will be

DPI PPI

DPI

Dots per inch

Number of dots of ink printed per inch onto an image

PPI

Pixels per inch

Number of pixels that can be seen in an inch of a digital image

Lossy compression

Some data from the original file will be lost

Lossless compression

Reduced file size without any loss of quality

Can’t compress as much as lossy

Audio file format

MP3, WAV, AIFF

WAV

+Identical copy of original music

-Huge file sizes

MP3

+Very small files

-not good enough for professional recording

AIFF

+Apple alternative to WAV compatible with GarageBand

-big file sizes

Moving image file formats

MP4, Animated GIF

MP4

+Small files, standard for web

-audio and video could go out of sync

Animated GIF

+Easy to make, small file sizes and compresses without losing loads of quality

-once finished cannot be edited

Frame rate

The number of still images or frames shown per second

Aspect Ratio

Resolution of moving images

Standard is 16:9