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Ch 1-2
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Information age
present time, during which infinite quantities of facts are widely available to anyone who can use a computer
Internet of things (IoT)
a world where interconnected internet-enabled devices or things have the ability to collect and share data without human intervention
Machine-to-machine (M2M)
refers to devices that connect directly to other devices
Drivers of information age
data, information, business intelligence, knowledge
data
raw facts that describe the characteristics of an event or object
structured data
stored in a traditional system such as a relational database or spreadsheet
unstructured data
collection not defined and does not follow a specified format
big data
collection of large, complex data sets, including structured and unstructured, which cannot be analyzed using traditional database methods and tools
snapshot
a view of data at a particular point in time
4 characteristics of big data
variety, veracity, volume, velocity
variety
different forms of structured and unstructured data collection
veraity
uncertainty of data, including biases, noise, and abnormalities
volume
scale of data
velocity
analysis of streaming data as it travels around the internet
information
data converted into a meaningful and useful context
report
document containing data organized in a table, matrix, or graphical format allowing users to easily comprehend and understand information
static report
created once based on data that does not change
dynamic report
changes automatically during creation
business intelligence
info collected from multiple sources such as suppliers, customers, competitors, partners and industries that analyzes patterns, trends, and relationships for strategic decision making
business analytics
scientific process of transforming data into insight for making better decisions
types of analytics
descriptive, predictive, prescriptive
knowledge worker
individual valued for their ability to interpret ad analyze information
production
process where a business converts raw materials into finished products
systems thinking
way of monitoring entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part
management information systems (MIS)
business function, like accounting and human resources, which moves info about people, products, and processes across the company to facilitate decision-making and problem-solving
chief info officer (CIO)
oversees all uses of info and ensures the strategic alignment of MIS with business goals and objectives
chief technology officer(CTO)
ensuring the throughput, speed, accuracy, availability, and reliability of information
business strategy
leadership plan that achieves a specific set of goals or objectives such as: developing new products or services, entering new markets, increasing customer loyalty, attracting new customers, increasing sales
competitive advantage
short term. product of service that an organization’s customers place a greater value on than similar offerings from a competitor
first-mover advantage
occurs when organization can significantly impact its market share by being first to market with a competitive advantage
SWOT analysis
evaluate project position
5 forces model
evaluates industry attractiveness
3 generic strategies
chose business focus
Value chain analysis is
executes business strategy
SWOT
(internal) strengths, (internal) weaknesses, (External) opportunities, and (external) threats.
5 forces
threat of substitutes, buyer power, supplier power, threat of new entrants, rivalry among existing competitors (Want all to be low)
buyer power
ability of buyers to affect the price of an item
switching cost
manipulating costs that make customers reluctant to switch to another product
supplier power
suppliers’ ability to influence the prices they charge for suppliers
threat of substitues
high when many alternatives, low when there are few
threat of new entrants
high when it is easy for new competitors to enter market, low when significant entry barriers
entry barrier
feature of a product or service that customers have come to expect and entering competitors must offer the same for survival
rivalry among existing competitors
high when competition fierce, low when competition complacent
product differentiation
occurs when a company develops unique differences in its products or services with the intent to influences demand
three generic strategies
cost leadership, differentiation, focused strategy
business process
standardized set of activities that accomplish a specific task
value chain analysis
views a firm as series of business processes that each add value
primary value activities
inbound logistics, operations, outbound logistics, marketing and sales, service
support value activities
firm infrastructure, HR management, technology development, procurement
managerial decision-making challanges
analyze large amounts of info, apply sophisticated analysis techniques, make decisions quickly,
decision-making process
problem identification, data collection, solution generation, solution test, solution selection, solution implementation
types of decision making
operational, managerial, strategic
operational decisions making
employees develop, control, and maintain core business activities required to run the day-to-day operation
structured decisions
situations where established processes offer potential solutions
managerial decision making
employees evaluate company operations to identify, adapt to, and leverage change
semistructured decisions
occur in situations in which a few established processes help to evaluate potential solutions, but not enough to lead to a definite recommended decision
project
temporary activity a company undertakes to create a unique product, service, or result
metrics
measurements that evaluate results to determine whether a project is meeting its goals
critical success factors (CSFs)
crucial steps companies make to perform to achieve their goals and objective and implement strategies
key performance indicators (KPIs)
quantifiable metrics a company uses to evaluate progress toward critical success factors
External KPI
market share-portion of market a firm captures
Internal KPI
return on investment (ROI)-indicates earning power of a project
Efficiency mis metrics
measure performance of MIS itself, such as throughput, transaction speed, and system availability
effectiveness MIS metrics
measures the impact MIS has on business processes and activities, including customer satisfaction and customer conversation rates
benchmark
baseline values the system seeks to attain
benchmarking
process of continuously measuring system results, comparing with optimal performance, and identifying steps to improve performance
model
simplified representation or abstraction of reality
transaction processing system (TPS)
basic business system that serves the operational level and assists in making structured decision
online transaction processing (OLTP)
capturing of transaction and event info using technology to process, store, and update
Online analytical processing (OLAP)
manipulation of info to creat business intelligence in support of strategic decision making
decision support system (DSS)
models info to support managers and business professionals during the decision-making process
4 quantitative models used by DSSs
what-if analysis, sensitivity analysis, goal-seeking analysis, optimization analysis
Executive information system (EIS)
specialized DSS that supports senior level executives within the organization. Consolidation, drill-down, slice-and-dice, pivot
weak AI
machines can still make their own decisions based on reasoning and past sets of data
strong AI
works toward providing brainlike powers to AU machines; in effect, it works to make machines as intelligent as humans,
machine learning
type of AI that enables copmuters to understand concepts in environment and also lear
data aumentation
occurs when adding additional training examples by transforming existing examples
neural network
attempts to emulate the way a human brain works
fuzzy logic
mathematical method of handling imprecise or subjective info
deep learning
process that employes specialized algorithms to model and study complex datasets; the method is also used to establish relationships among data and datasets
reinforcement learning
training of machine learning models to make a sequence of decision
virtual reality
computer-simulated environment
customer facing process
results in a product or service that is received by an organization’s external customer
business facing process
invisible to the external customer but essential to the effective management of the business
business process modeling
activity of creating a detailed flow chart or process of a work process showing inputs, tasks, and activities, in a structured sequence
business process model
graphic description of a process, showing sequence of process tasks. As-Is model and To-Be model
workflow control system
monitor processes to ensure tasks, activities, and responsibilities are executed as specified
digitization
automation of existing manual and paper-based processes and workflows to a digital format
operational business processes
static, routine, daily
managerial business process strealining
improves business process efficiencies by simplifying or eliminating unnecessary steps
bottleneck
occur when resources reach full capacity and annot hangle any additional demand
redundancy
occurs when a task or activity is unnecessarily repeated
business process reengineering (BPR)
analysis and redesign of workflow within and between enterprises
data mining
process of analyzing data to extract info not offered by raw data
CRUD
create, read, update, delete
expert systems
computerized advisory programs that imitate the reasoning processes of experts in solving difficult problems