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Scarcity
Limited nature of resources; choices must be made.
Economics
Study of how society allocates scarce resources.
Microeconomics
Study of individual decision-making and markets.
Macroeconomics
Study of overall economy-wide phenomena.
Trade-offs
Giving up one benefit to gain another.
Opportunity Cost
The next best alternative given up when making a choice.
Marginal Benefit
The additional benefit of consuming/producing one more unit.
Marginal Cost
The additional cost of consuming/producing one more unit.
Rational Decision Rule
Take action if marginal benefit ≥ marginal cost.
Incentives
Factors that motivate individuals to act.
Market Economy
Economy where supply and demand determine prices.
Command Economy
Economy where government controls production/pricing.
Law of Demand
When price increases, quantity demanded decreases.
Demand Curve
Downward-sloping; shows inverse relationship between price & quantity demanded.
Normal Goods
Demand increases as income increases (e.g., organic food).
Inferior Goods
Demand decreases as income increases (e.g., fast food).
Substitutes
An increase in price of one good increases demand for another (e.g., Coke vs. Pepsi).
Complements
An increase in price of one good decreases demand for another (e.g., gas & cars).
Law of Supply
When price increases, quantity supplied increases.
Supply Curve
Upward-sloping; shows direct relationship between price & quantity supplied.
Equilibrium Price (P)*
Where supply and demand intersect.
Equilibrium Quantity (Q)*
Quantity bought and sold at equilibrium price.
Shortage
Demand exceeds supply → Prices rise.
Surplus
Supply exceeds demand → Prices fall.
Price Elasticity of Demand (PED)
Measures responsiveness of demand to price changes.
Price Elasticity of Supply (PES)
Measures responsiveness of supply to price changes.
Consumer Surplus
Difference between the highest price a consumer is willing to pay and the price actually paid.
Producer Surplus
Difference between the lowest price a seller is willing to accept and the price received.
Deadweight Loss (DWL)
Lost total surplus due to market inefficiencies (e.g., taxes, price controls).
Price Ceiling
Government-imposed maximum price (e.g., rent control, can lead to shortages).
Price Floor
Government-imposed minimum price (e.g., minimum wage, can lead to surpluses).
Subsidies
Government payments to encourage production or consumption.
Production Possibilities Frontier (PPF)
Graph showing maximum possible production combinations of two goods.
Perfect Competition
Many firms, identical products, price-takers.
Monopoly
Single seller, high barriers to entry, price-setter.
Oligopoly
Few firms dominate, strategic interactions (e.g., airlines).
Monopolistic Competition
Many firms, differentiated products, some pricing power (e.g., restaurants).
Externalities
Costs or benefits affecting third parties (e.g., pollution, education).
Negative Externality
Causes overproduction; corrected with taxes.
Positive Externality
Causes underproduction; corrected with subsidies.