Scarcity → Limited nature of resources; choices must be made.
Economics → Study of how society allocates scarce resources.
Microeconomics → Study of individual decision-making and markets.
Macroeconomics → Study of overall economy-wide phenomena.
Trade-offs → Giving up one benefit to gain another.
Opportunity Cost → The next best alternative given up when making a choice.
Marginal Benefit → The additional benefit of consuming/producing one more unit.
Marginal Cost → The additional cost of consuming/producing one more unit.
Rational Decision Rule → Take action if marginal benefit ≥ marginal cost.
Incentives → Factors that motivate individuals to act.
Market Economy → Economy where supply and demand determine prices.
Command Economy → Economy where government controls production/pricing.
Law of Demand → When price increases, quantity demanded decreases.
Demand Curve → Downward-sloping; shows inverse relationship between price & quantity demanded.
Normal Goods → Demand increases as income increases (e.g., organic food).
Inferior Goods → Demand decreases as income increases (e.g., fast food).
Substitutes → An increase in price of one good increases demand for another (e.g., Coke vs. Pepsi).
Complements → An increase in price of one good decreases demand for another (e.g., gas & cars).
Law of Supply → When price increases, quantity supplied increases.
Supply Curve → Upward-sloping; shows direct relationship between price & quantity supplied.
Equilibrium Price (P)* → Where supply and demand intersect.
Equilibrium Quantity (Q)* → Quantity bought and sold at P*.
Shortage → Demand exceeds supply → Prices rise.
Surplus → Supply exceeds demand → Prices fall.
Shifts in Demand Curve:
Right Shift → Increase in demand (e.g., higher income, positive trends).
Left Shift → Decrease in demand (e.g., lower income, negative trends).
Shifts in Supply Curve:
Right Shift → Increase in supply (e.g., technological advances, lower production costs).
Left Shift → Decrease in supply (e.g., higher input costs, natural disasters).
Price Elasticity of Demand (PED) → Measures responsiveness of demand to price changes.
PED Formula: (% Change in Quantity Demanded) ÷ (% Change in Price)
|PED| > 1 → Elastic Demand (consumers highly responsive to price changes).
|PED| < 1 → Inelastic Demand (consumers barely respond to price changes).
|PED| = 1 → Unit Elastic Demand (total revenue remains the same).
Total Revenue Test →
If price ↑ & total revenue ↓ → demand is elastic.
If price ↑ & total revenue ↑ → demand is inelastic.
Income Elasticity of Demand → Measures demand response to income changes.
Normal Goods → Positive YED (e.g., demand for luxury cars rises with income).
Inferior Goods → Negative YED (e.g., demand for ramen decreases with income).
Cross-Price Elasticity of Demand → Measures demand response to the price change of another good.
Substitutes → Positive XED (Coke & Pepsi).
Complements → Negative XED (Gas & SUVs).
Price Elasticity of Supply (PES) → Measures responsiveness of supply to price changes.
PES Formula: (% Change in Quantity Supplied) ÷ (% Change in Price)
PES > 1 → Elastic Supply (producers respond quickly to price changes).
PES < 1 → Inelastic Supply (producers respond slowly).
Perfectly Inelastic Supply (PES = 0) → Fixed quantity (e.g., limited stadium seats).
Perfectly Elastic Supply (PES = ∞) → Any price change leads to infinite supply response.
Consumer Surplus → Difference between the highest price a consumer is willing to pay and the price actually paid.
Producer Surplus → Difference between the lowest price a seller is willing to accept and the price received.
Deadweight Loss (DWL) → Lost total surplus due to market inefficiencies (e.g., taxes, price controls).
Price Ceiling → Government-imposed maximum price (e.g., rent control, can lead to shortages).
Price Floor → Government-imposed minimum price (e.g., minimum wage, can lead to surpluses).
Tax Incidence → The burden of a tax is shared between buyers & sellers depending on elasticity.
More inelastic side of the market pays more tax.
Subsidies → Government payments to encourage production or consumption.
Demand Increase → Price ↑, Quantity ↑
Demand Decrease → Price ↓, Quantity ↓
Supply Increase → Price ↓, Quantity ↑
Supply Decrease → Price ↑, Quantity ↓
Both Demand & Supply Increase → Quantity ↑, Price ambiguous.
Both Demand & Supply Decrease → Quantity ↓, Price ambiguous.
Demand ↑ & Supply ↓ → Price ↑, Quantity ambiguous.
Demand ↓ & Supply ↑ → Price ↓, Quantity ambiguous.
PPF Definition → Graph showing maximum possible production combinations of two goods.
Points on PPF → Efficient use of resources.
Points inside PPF → Inefficiency (unemployment, underutilization of resources).
Points outside PPF → Unattainable with current resources.
PPF Shifts Right → Economic growth (e.g., tech advancements, labor force growth).
PPF Shifts Left → Economic decline (e.g., natural disasters, war, loss of labor force).
Perfect Competition → Many firms, identical products, price-takers.
Monopoly → Single seller, high barriers to entry, price-setter.
Oligopoly → Few firms dominate, strategic interactions (e.g., airlines).
Monopolistic Competition → Many firms, differentiated products, some pricing power (e.g., restaurants).
Externalities → Costs or benefits affecting third parties (e.g., pollution, education).
Negative Externality → Causes overproduction; corrected with taxes.
Positive Externality → Causes underproduction; corrected with subsidies.