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Card Stacking
Showing only facts that support one side while hiding opposing information.
Glittering Generality
Using vague, positive words to make an idea sound good without evidence.
Name Calling
Using negative labels to discredit a person or idea.
Bandwagon
Claiming everyone agrees to pressure others to join.
Transfer
Associating an idea with positive or negative symbols or images.
Testimonial
Using a famous or authoritative person to endorse an idea.
Plain Folks
Presenting ideas as supported by regular, everyday people.
Fear
Threatening negative consequences if the audience does not comply.
Allusion
Referencing a well-known person, event, or idea to strengthen an argument.
Analogy
Explaining an idea by comparing it to something familiar.
Call to Action
Urging the audience to take a specific step.
Compare / Contrast
Highlighting similarities and differences to persuade.
Anecdote (Personal Anecdote)
A short personal story used to connect or persuade.
Credibility (Expert Opinion)
Using experts or trusted sources to support claims.
Euphemism
Using softer language to downplay harsh realities.
Facts / Figures (Data / Statistics)
Using numerical or factual evidence to support an argument.
Loaded Words (Charged Language)
Emotionally powerful words meant to influence opinions.
Logic (Logical Fallacy)
Reasoning used in an argument; fallacies weaken credibility.
Parallelism
Repeating sentence structure to emphasize ideas.
Quotations
Using direct words from a source as evidence.
Rebuttal / Counterargument
Addressing and refuting opposing viewpoints.
Repetition (Anaphora)
Repeating words or phrases for emphasis.
Rhetorical Questions
Questions asked to make a point rather than get answers.
Ethos
Appeal based on credibility and trust.
Logos
Appeal based on logic and reasoning.
Pathos
Appeal based on emotion.