Types of Data

What is qualitative data?

non-numerical data

What is quantitative data?

numerical data

What is primary data?

information collected for the specific purpose

What is secondary data?

information that already exists somewhere, having been collected for another purpose

evaluate qualitative data?

rich in detail

difficult to analyse

Evaluate quantitative data

easier to analyse

less detail

Evaluate primary data

directly related

time and effort

ethics

Evaluate secondary data

minimal effort

unknown quality and relevance

What is another way of saying type of data?

levels of measurement

What are the three types of data?

nominal, ordinal, interval

What is nominal data?

catagories

What is ordinal data?

data that is ranked

What is interval data?

Data with numbers that are separated by equal intervals