Print Media - Magazines (Unit 3)

Advertising

\[Basic Statistics\]

Advertising Dollars:

Ranking?

* Magazines
* Interent

* \

Demographics of Magazine Readers:

* 88% of all (a)____ read magazines
* Last year, 222.2 mil magazine readers aged __ or ____ in the u.s.
* Average reader spends __ minutes per issue

* adults
* 18 or older
* 30

How often does a new issue typically come out?


1. Weekly-
2. Monthly
3. _______ (every other month)-
4. Quarterly-

1. people, times, sports illustrated
2. seventeen, same informer
3. Bi-Monthly- AARP
4. GQ, esquire

Circulation:

* the # of copies of a population (s)___ on (n)_____ __and (d)________ __to (s)__________ for each issue
* # of magazines in Circulation:

* Sold on newsstand


* Distributed to subscribers
* 3,771