ISC 100 Final Exam

RYB

Red, Yellow Blue Color Model

RYB is

Subtractive, to get white you subtract all colors to get back to your base color

Who created the color wheel and when

Sir Isaac Newton in 1704

What does the color wheel do

helps us understand color relationships, allows us to pick color palettes that work

Primary Colors

red, yellow, blue, colors we can't make

Secondary Colors

Mix of 2 primary colors, orange, green, purple

Tertiary Colors

Primary color + secondary Color (red-orange, red-purple)

Color wheel consists of

3 primary, 3 secondary, 6 tertiary

Warm colors info

red, yellow as base

fall, fire, sunsets

energizing, positive, and positive

Cool Colors info

blue as a base

night, water, nature

calming, relaxing, and reserved

warm colors come BLANK, cool colors recede into BLANK

Forward, Background

What are the color palettes

Analogous colors, complementary colors, triad colors, split compliment, monochromatic

What do brackets do?

Support a serif

Dot on an I is called what

A tittle

Analogous Colors

three colors next to each other on the color wheel

feels in sync and in harmony

Complementary Colors

opposite each other on the color wheel

High contrast, good as accent colors

Triad Colors

Colors that are separated equal distantly on the color wheel.

Share no base cover

Pretty high contrast

Split Compliment

One color, find its opposite and go on either side of its opposite

fairly high contrast

sophisticated + unique

Monochromatic

one color with tints and shades, and tones

subtle and peaceful contrast

Hue

pure color

tint

add white to a color

shade

Adding black to a color

tone

adds grey to a color

value

The lightness or darkness of a color

Munsell Color System

a color naming system based on hue, saturation, and value

Lighter color

Higher values

Darker colors

Lower values

saturation

intensity weak vs strong

RYB used for

Physical and visual art

RGB used for

light and color from light

True or false: Surrounding a color with different colors can change its look

True

CMYK and RYB are different from RGB because

They are subtractive and RGB is additive

CMYK and RYB are for physical

RGB is not, it is for light

CMYK

Cyan, Magenta, Yellow, Black

CMYK is

Subtractive

CMYK is used for

Print

You can't print what color

White

RGB

Red green blue

RGB is

Additive

RGB is used for

light

computers, phones, TV's

Pantone Matching System (PMS)

reproduces images or type in a single specific color

pre-mixed ink

Pantone Matching System always guarantees

Accuracy

When to use pantone?

printing over a large area

needs more vibrant colors

publication has no full color photos

if you need exact color match

special effects projects like metallic

Pantone color of the year

Viva Magenta

Switching modes from CMYK to RYB will

Change the color drastically

True or false: Chickens can see more color than humans

True because they have an extra cone

Why does the color model matter?

Range of colors can be produced by any process or device

Almost infinite colors possible

Human eye can see 1mil-10mil colors

CMYK has how many colors

4,000

What percent of men and women have color blindness

9% of men, less than 3% women

Denotation

Strict dictionary meaning of a word

Connotation

Emotional/implied association about a word

Color is

Culturally Dependent

Red in finance

Loss of money

Red in engineering

Hot or danger

Red in medical field

Danger or emergency

Red in Eastern Culture

Prosperity, happiness, worn by brides

Red in South Africa

Mourning

Red

Communism, AIDS Awareness

Red Denotative

Blood, fire

Cues hunger

Red Connotative

Anger, Violence

Love, Passion

Danger

Orange Denotative

Autumn, fire, fruit

Orange Connotative

energy, happy, cozy, zesty

Yellow Denotative

Sun, warning in nature, quickly noticed

Yellow Connotative

happiness, hope, caution, positivity

Green Denotative

Nature, Spring, Money

Green Connotative

Growth, Wealth, Poison, Jealousy

Blue denotative

Sky, Sea

Blue connotative

sadness, calming, strength, technology

Purple denotative

wine

Purple connotative

royalty, luxury, creativity

Black Denotative

Darkness

Black Connotative

Mystery, Elegance, unknown

gray denotation

urban

gray connotation

impersonal, modern, technology, elegant

white denotation

cleanness

white connotation

virtue, purity

Typography

endows human language with visual form

Typeface

Design of a set of characters (ex: Arial)

Font

The variation in weight, size, and style of a typeface

Ex: 10 pt Arial

Type Foundry

Where people design design and produce typefaces and font

Sort

a piece of moveable type representing a particular character

case

uppercase/lowercase

weight

ultralight, medium, bold

posture

relationship of vertical axis to the baseline

baseline

bottom line of the type

x height

the height of lowercase letters, specifically the lowercase x, not including ascenders and descenders

ascender

upper part of a letterform

descender

downward stroke that extends past the baseline

axis

describes the posture and is a line that runs through the letter

stroke variation

change in thickness

Fournier and Didot

Devised a point system in mid 1700's with 2 units of measurement

Points

Height of letters, space between 2 lines of type

12 points =

1 pica

6 picas =

1 inch

72 points=

1 inch

picas

length of lines, column depths, margins, space between columns of type

Type is measured from

ascender to descender

type can be larger than you measure but can never be

smaller

what makes type look small or big

the x-height

line spacing

vertical space occupied by a line of type plus space between 2 lines

line spacing minus type size equals what

leading