Using Data Analytics to Answer Business Questions

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Vocabulary flashcards covering key concepts related to data analytics and decision-making in business.

Last updated 2:40 PM on 2/3/26
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10 Terms

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Data Analytics

The process of examining data sets to draw conclusions about the information they contain.

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Descriptive Analytics

Analysis that describes past data to understand what has happened.

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Diagnostic Analytics

Analysis that examines data to determine why something happened.

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Predictive Analytics

Analysis that uses past data to predict future outcomes.

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Prescriptive Analytics

Analysis that suggests actions to take based on data.

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Time Trend Analysis

A method of evaluating important outcomes over time to assess trends.

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Subgroup Analysis

A technique to compare outcomes across different groups.

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Data Visualization

The graphical representation of information and data to convey key messages.

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Correlation Coefficient

A statistical measure that indicates the extent to which two variables fluctuate together.

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Key Performance Indicators (KPIs)

Quantifiable metrics that reflect the critical success factors of an organization.