Digital Marketing Flashcards

Flashcards covering key vocabulary and concepts from digital marketing lecture notes.

Customer Journey

The path from the first interaction with a brand to purchase and loyalty.

Marketing Funnel

Stages of the customer journey: Awareness, Consideration, Conversion, Loyalty.

Touchpoints

Points of interaction between a customer and a brand (e.g., ads, website, social media).

Customer Journey Map

A visual representation of the customer journey.

Conversion Tactics

Tactics such as clear return policies and fast checkout to increase conversion rates.

Loyalty Building

Methods like rewards and post-sale support to foster customer loyalty.

Role of Data in Marketing

Using data to gain insight into customer behavior and market segmentation.

Google Analytics Basics

Measuring website behavior, analyzing traffic sources, and using real-time data.

AI in Marketing

Using AI for forecasting trends and generating content.

AR/VR & Metaverse

Applications of AR/VR and virtual environments in marketing.

IoT & Smart Devices

Using connected devices for real-time personalization.

Blockchain & NFTs

Ensuring transparency and trust through blockchain and NFTs.

Voice Marketing

Optimizing for voice-activated searches.

CRM (Customer Relationship Management)

Tracking leads and automating personalized campaigns.

SEO & SEA

Optimizing for search engines (SEO) and using paid ads (SEA).

Content Strategy

Creating valuable content balanced with promotion.

Social Media Strategy

Planning social media activities with SMART goals.

Essential Terms & Concepts

Key digital marketing terms and strategies (e.g., A/B testing, lead magnets).

Sustainability & Ecological Strategy

Strategies for sustainability and reducing ecological impact.

Ecological Action Plan

Measuring, engaging stakeholders, and implementing campus actions for sustainability.

Course Summary – Digital Technologies in Marketing (Hanken)

Required certificates, group video project, and final exam.