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Market Segment
a subsection of a larger market in which consumers share similar needs and wants
Niche market
a small segment of a larger market
PESTLE
Political, Economic, Social, Technological, Legal, Environmental - The major sources of external changes faced by a business
Primary research
new research conducted for a particular purpose
Quantitive Reasearch
research conducted on a large enough scale to provide statistically reliable data, usually aimed at discovering factual information about how customers behave
Market segmentation
discovering useful ways to split a market into different groups of consumers who share similar characteristics, wants and needs
Market positioning
deciding exactly what image you are trying to create for your product relative to its rivals
Product differentiation
attempting to make a product seem different in the minds of consumers, to any other rival in the market
Added value
the difference between the cost of bought-in goods and services and the selling price of a product
Note 
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