TLE 4th Exam Quarter Reviewer

private initiative

Tourism in the Philippines started as a —- to promote the country as a principal travel destination.

1950

When was the Philippine Tourist and Travel Association organized.

1956

When was the Creation of Board of Travel Industry by the Philippine congress.

1972

When was Department of Trade and Tourism was established

1972

Department of Tourism was renamed Ministry of Tourism

“Visit Philippines 2003”.

DOT under leadership of Richard Gordon initiated tourism promotion project

9593

Passage of Republic Act No. —- or Tourism Act of 2009

Tourism

is one of the major contributors to the economy.

7,107

Philippines is an archipelago with —-islands.

South Korea, USA, Japan, China, Australia, and Taiwan

Countries that visited Philippines

Department of Tourism

oversees the tourism industry of the country

Department of Tourism - Established in 1973 by Presidential decree No. 189 and reorganized by Executive Order No. 120.

Department of Tourism - Established in 1973 by Presidential decree No. 189 and reorganized by Executive Order No. 120.

Internal Services

responsibility of the assistant secretary.

Financial and Management service

budgetary, financial, and management matters

Administrative Service

personnel information, records, communications, supplies, equipment security, and other custodial work

Legal Service

Legal matters

Bureau of Domestic Tourism Promotions

Organize and Coordinate programs of public relations, promotions, and publicity. Encourage domestic visitors and overseas visitors to travel the country.

Bureau of International Promotions

Provide support to the private sector in its international campaign

Bureau of Tourism Information

Promote a continuing wholesome and informative relationship between the department and the traveling public.

Tourism Services and Regional Offices

Undersecretary for these offices are responsible.

Office of Tourism Standards

Approve the construction standards of construction-oriented establishments (Hotels, resorts, inns, motels, etc.)

Regional Offices

- Implement Laws, policies, plans, programs, rules, and regulations.

Office of Tourism Development Planning

formulate plans and policies for the development of the tourism industry

Office of Product Development

develop and conceptualize new products

Office of Tourism Coordination

initiates and coordinates with all government and private sectors.

Philippine Convention and Visitor’s Corporation

Marketing arm of DOT

Head of board membership is Secretary of Tourism – Chairman

Head of board membership is Secretary of Tourism – Chairman

Travel and Trade Units

takes charge of the marketing activities

Conventions and Incentive travel unit

Marketing activities on event planners, meeting organizers, and other entities

Corporate Affairs

·         support service to the management and marketing units

Foreign Offices-

oversees and monitors operations in markets abroad

May 11, 1973

Philippine Tourism authority- Created on

Philippine Tourism authority

Implements policies and programs of the department.

Local Government units

regulates the establishment, operation, and maintenance.

Office of the Secretary

Provides leadership, direction, and substance to the overall operation

Tourism Promotion Sector

Promotes the Philippines as a tourist destination domestically and internationally

Tourism Services and Regional Office

Sees to it that visitors/tourist will have a pleasant entry, stay, and exit.

Planning product development and coordination

formulates and updates the tourism master plan and other component programs.

Internal Services sector

Ensures smooth and legal functioning of the DOT

·         Tourism Campaign- Its more fun in the Philippines

·         Low-Cost Carriers- Flight frequency

Philippine Tourism Links

Botanical and zoological

zoo located in manila, opened July 25, 1959. Home to more than 832 animals from nearly 100 species as of 2007

Botanical and zoological

Botanical and zoological

·         Mount Apo, Mount Dulang-Dulang, Mount Pulag.

3 highest mountains

Paco Park

Graveyard of a rich family during Spanish times. Where Dr Jose Rizal was buried before being transferred to Bagumbayan

Fort Santiago

Built in 1571 for Spanish conquistador Miguel Lopez de Legazpi. Oldest Spanish fortress

Vigan

heritage village. Unique Spanish colonial history where Spanish buildings from 18^th century are preserved.

Corregidor

also known as the “rock”. Served as the headquarters of allied forces of Filipino and American during ww2

Edsa Shrine

formerly known as Shrine of Mary, queen of peace. In memory and dedication to Mother Mary who believed to be miraculous intercessor to end the dictatorship of President Marcos.

Archaeological Sites

physical sites in which evidence of past activity is preserved either prehistoric, historic, or contemporary

Parada ng Lechon

parade of roasted lechon pork dressed up.

Pintados Festival

honor the revered cult of the Holy Child

Pagoda

commemorate a legend of a woman drowning in a river and was saved by a wooden cross that appeared in the river.

Corporate Travel Management

implementing arm of the corporation

Travel Agencies

provide services to specific areas of travel

Vendor = Middleman = Vendee

Traditional Linkage:

Vendor=Travel Management company=Vendee (Patriangle)

New linkage:

·         Carries a smile

·         Wears appropriate attire

·         Patient and ready to endure difficulties

·         Always ready to serve

·         Remains friendly and courteous

·         Look at the positive side of things

·         Prepares for tour itinerary, commentaries, data and information

·         Establishes good rapport.

·         Understands all details on how to deal with customers

Proper attitude: