DECA Hospitality and tourism

A business that buys services and goods in order to operate now and pay for them later is using

credit

An offer must be one party and accepted by the other party in order for a contract to be

legally binding.

When an agent legally acts in the best interests of his/ her client, the agent is establishing a(n) ______ relationship.

Fiduciary.

Which of the following is one of the rights of customers in the travel and tourism industry:

To be informed about a destination's social conditions.

Kathy's once-booming traditional brick-and-mortar travel agency is financially struggling. For many years, the majority of Kathy's revenue came from commissions on airline tickets sales. Now, though, most of Kathy's clients purchase their online instead of from her travel agency. These clients can purchase tickets directly from the airlines or through online travel agencies like Priceline or Expedia. Oftentimes, the tickets that they purchase online are less expensive than the tickets that Kathy offers. This is an example of..

Disintermediation

One way that a manufacturer can foster positive relationships with its channel members is by

providing training programs.

What should employees be willing to accept when defending their ideas objectively?

Critical feedback

Why do businesses often make it possible for employees to meet during work time and participate in group discussions?

To share many different opinions

An accounts-receivable employee monitors delinquents accounts by placing them into three folders- 30 days past due, 60 days past due, and 90 days past due. How has the employee organized the information?

Time

Which of the following is a guideline for writing clear instructions for your coworkers:

Understanding the process you are explaining.

A transmittal letter is a business letter whose purpose is to

accompany other written material

When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to

Make a decision

What type of simple report might a buyer for a business prepare in order to periodically inform other departments about the status of scheduled deliveries?

Progess

It is appropriate for a participant to ask questions during a staff meeting when

she/ he needs a point clarified

You have a customer- service mindset if you believe that your customer are your

employers

In order to interpret business policies to customers, salespeople must

understand the business's policies

A business exhibits ethical behavior in customer relationship management by implementing policies that

protect its customers' privacy

An individual books a hotel reservation on an Internet web site. This is an example of

Place

Which of the following situations involves finding another source of a limited natural resource:

Searching for oil on the ocean floor

What economic activity examines how money payments are divided between resource owners and producers?

Distribution

Which of the following describes the services offered by trade industries:

They may be limited or full line

You pay Burger King for the right to set up a location in Barcelona under the corporate headquarters' guidance and regulations. This is an example of

Franchising

One of the benefits of competition to consumers is that competition encourages

Businesses to develop new products

Government can prevent unqualified persons from operating a business by

Refusing to grant them a license

Generating revenue to pay for services that are provided to the public is the reason for

Taxes

What action expands economic activities?

Increasing inventory levels

To find a career that's best suited for your strengths, it's important to be ______ about your strength and weaknesses.

Realistic

Accepting blame for failure and credit for success is an indication of a person's

Responsibility

Mary often frowns and shakes her finger when she is communicating with customers. Mary should try to develop self-control by controlling her

Body language

One of the reasons you should listen to criticism carefully is that it shows that you

take the criticism seriously

Why is it important to be patient when learning to exhibit cultural sensitivity?

It's a lifelong process

A person can determine the reason for a conflict by

Asking why the disagreement is occurring

One of the disadvantages of using consensus building as a decision-making tool is that it often encourages group members to

Compromise

Why is accepting responsibility for your own actions important to effective human relations skills?

People will be able to depend on you

Although Anna works in a different department than Ryan, their job responsibilities overlap. Anna and Ryan often talk about the mutually job-related problems, and they share ideas about how they can improve situations in ways that will benefit not only them, but the company in general. By sharing information and being objective, Anna and Ryan are

building collaborative working relationships

You are more likely to achieve your goals if they are

written down

When Jane received her first paycheck from her part-time job, she was surprised to see the amount was much less than her $8,000 per hour pay rate multiplied by the number of hours she worked. Jane had not planned on _____ tax being taken out of her paycheck.

income

Why is it important for individuals to periodically validate their credit histories?

To avoid being denied credit

To protect a business from natural risks, the business should purchase _______ insurance.

Property

Teresa is a new employee who received training in handling sales and returns for the business. Her supervisor referred to both type of activities as

Transactions

To keep communication flowing with other departments, the finance functions depends on

Information systems

One of the most important ways that a businesses use budget is for

Evaluation

What activity typically occurs during new employee orientation:

A tour of the business

Alonzo, the marketing director at the local convention and visitors bureau, conducted a series of focus groups with people in different age groups to determine what entertainment they are interested in. He then compared his findings to determine similarities across groups. This is an example of

Primary data

To track environmental changes impacting hospitality and tourism marketing, a destination marketer should use

Push technology

What can be learned from monitoring the sales data of any hospitality and tourism business:

Average amount of sales per customer

When examining two data sets, the hotel manager found that one set had a correlation of +1 and the other had a correlation of -1. What should the hotel manager understand about the strength of the relationship of the two data sets?

The strength of the relationship of the two sets is the same

The audience for the research report is young professionals. What should you incorporate into a visual presentation that will appeal specifically to that audience?

Animated backgrounds

Which major marketing function determines how various products will be shipped?

Distribution

A major pharmaceutical company is considering replacing meetings with teleconferences and substituting regional meetings for national meetings. This consideration is in response to which factor affecting marketing in the travel environment

Economic

A reason that hotels keep guest-history records that tell them the geographic locations of the majority of their guests is in order to

Advertise in specific areas

You have been asked to provide information to management about the impact a highway bypass will have on your business, identifying a recommended course of action. What would be the best way to organize the information?

By cause/effect

Payroll, hotel reservations, and sales orders are handled be a(n) _________ type of information system.

Transaction processing system

What is available to all people around the world who have access to a computer that has connectivity:

Internet

When conducting a web search, keywords entered into the query field should

Be as specific as possible

The capability of combining graphics, text, animation, and sound is a unique characteristic of _____ software programs.

Presentation

A business owner wants to compare last year's sales to the business's sales in 2001. Unfortunately, the owner has no way to read the 2001 data, since the data are stored on a floppy disk. This scenario illustrates what drawback to keeping digital records:

Some digital records become inaccessible due to obsolete technology.

Changing attitudes about family roles is an example of a shift in

Society and culture

Which 1990s technological development has allowed travel and tourism information to be obtained by the general public on personal computers:

Internet

The purpose of a company's operations function is to manage its

Day-to-day activities

What is one way that a business can reduce unsafe working conditions?

Improve housekeeping

Businesses that are common targets for robbery are those that

Are located in isolated areas

One procedure that businesses often establish to protect company information from computer crime is to require the use of

Virus detectors

What is an important question that a business should ask when selecting a vendor:

Does the vendor have the resources to consistently meet our business's needs?

What is necessary to the actual production of goods and services:

Capital resources

What is an example of a housekeeping activity that a gift-shop employee would perform?

Straightening display areas

To lower their risk of inhaling the harmful fumes of cleaning chemicals, hotel housekeeping employees might wear protective

Masks

What is a guideline for the manager of a business or department to follow after a robbery:

Ask witnesses to remain until the police arrive

A general guideline for putting together an outfit of clothes is to make sure that the outfit

Is appropriate for the occasion

It is important to develop a personal plan of action for goals because

A plan helps you to achieve your goals

To help make tentative career decisions, you should know the educational and training requirements as well as

Your major strengths, aptitudes and interests

Jared was just hired for a new job. The employee who interviewed him and took him through the hiring an process works in

Human resources management

A job applicant who wants to write a follow-up letter should follow the guidelines for

Writing a business letter

Victoria is new to the marketing field and wants to meet other marketing professionals. What would be the best way for Victoria to meet other marketing professionals?

Join a local professional marketing or trade organization

To become the general manager of a large hotel, you will probably need to go to

Graduate school

In what segment of the hospitality and tourism industry is destination marketing?

Event management

What is an example of promotion in the hospitality industry

A hotel advertises a free breakfast buffet for guests on select mornings during slow seasons

Creating an economical image of a new product to match the business's low-cost image is an example of

Product positioning

When deciding what products to buy, businesses tend to offer only those products that

Customers expect

What is an example of a service provided by the hospitality industry:

Valet parking

The Coleman Company sells its own brands of tents, coolers, grills, and sleeping bags. This is an example of

Product extensions

What technology should a travel agent use specifically to notify clients of web pages of interest?

Social bookmarks

An e-mail that allows the reader to click on certain text and be transported to a specific web site is using

Hyperlinks

The Treetop Resort and Spa wants to increase its web site's visibility on major search engines such as AOL and Google. Which of the following strategies is most likely to optimize the resort's ranking on the search engines:

Detailed, accurate site map

What is an important part of designing an effective advertisement:

Typography

What should a destination marketer put in the lower right-hand corner of an ad layout?

Logo

What color harmonies

tend to stimulate intense emotion and energy?

Red, yellow and orange

One week prior to its official grand opening, Wacky Wild Fun Park invited 200 teenagers to a complimentary "sneak preview Saturday" of all that the amusement park has to offer- its rides, food and entertainment. At the end of the day, as each teen passed through the exit gate, park employees gave each guests five Wacky Wild Key chains to pass on to their friends. Park employees also reminded the departing guests to tell their friends about all the fun they had at the amusement park. This is an example of:

Buzz marketing

An up-and-coming international hotel chain invited a popular

syndicated television show host to stay at one of its hotels for a night and then share her experiences with her viewing audience and blog readers. The hotel chain asked the talk show host to act as a(n) ________ in its word-of-mouth marketing campaign.

Influencer

The main message of advertising copy usually focuses on a product's

Benefits

What is a characteristic of effective Internet ad copy:

Bulleted content to facilitate skimming and understand

An account manager for

a large national travel company is responsible for proofing print ads that will coincide with the company's Super Bowl ads. What type of proof should the account manager request?

Press

You handle your

restaurant's public relations activities. What would be an issue would be appropriate for the restaurant to

address:

Feeding the homeless

Why is a fact sheet helpful to writers of news releases?

It helps writers to priorities the information

The Smart Travelers' Store is planning a special promotion for Valentine's Day. What should you do the day before to make sure that your department is prepared?

Confirm that red items have been displayed

To track how customers respond to advertisements, many marketers use ______ measures.

Processing

Before suggesting substitute products to customers, salespeople should

Check availability of the requested item

How do customers benefit when salespeople use effective techniques in selling?

Their needs and wants are satisfied

When Maddie checked in at the Happy Airline ticket counter for her five-hour economy-class flight to California, the customer service agent explained that hot meals and complimentary cocktails would only be served to business-class and first-class passengers. For that reason, the Happy Airline agent suggested that Maddie pay a small fee to move from economy-class to business-class for the flight. This is an example of

Up-selling

To celebrate the end of high school and the beginning of college, Frankie is planning to spend three months backpacking in Europe. Frankie wants to see a lot of sites and do a lot of things, but he doesn't have that much cash to spend. Given his financial situation, what type of lodging property would you recommend to Frankie for his trip?

Sleeping room or hotel