poli sci ch 9- public opinion and the media

Public opinion

The collection of attitudes and beliefs held by the public on political issues and leaders.

Political socialization

The lifelong process by which people develop political attitudes and values.

Liberal

Supports a larger role for government in economic regulation and social programs.

Conservative

Supports limited government, free markets, and traditional values.

Gender gap

Differences in political attitudes and voting behavior between men and women.

Equal time rule

Broadcasters must give equal airtime to all qualified political candidates.

Right of rebuttal

Individuals have the right to respond to attacks made against them on air.

Prior restraint

Government censorship of speech before it is published; usually unconstitutional.

Agenda setting effect

👉 Media influence over what issues the public considers important.

Priming

👉 Media influence over the standards people use to judge political leaders.

Framing

👉 The way an issue is presented to shape how people interpret it.