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Simple random sample
Everyone in a population has an equal chance of being selected due to random chance
Stratified sampling
Population is divided into subsets of the population and then randomly sampled
Cluster sample
Population is divided into clusters → then the clusters are randomly selected and data is taken from them
Systematic sampling
Choosing the first item of a population and then every nth of a population
Census
Obtaining information from every individual in a population of interest
Convenience sampling
Participants are selected based on variability this causes bias
Voluntary response
Participants choose to participate in a sample group
Factor
A variable, the one that is being manipulated
Levels
The values is an experimenter chooses for the factor
Treatments
The different levels of a single factor
Response variable
The variable measured at the end of experiment
Control Group
Placebo group- The one not receiving treatment
Types of selection, bias
Under coverage: Members of the population are inadequately represented, nonresponse: Bias when responders differ in meaningful ways from nonresponders, voluntary response bias: Sample members are self selected, which causes bias
Response bias
Leading question/wording: The wording of the question favors one responds over another, Social desirability: Response may be biased towards what they believe is Socially desirable
Biased sampling
Voluntary and connivence
Unbiased sampling
Simple random sampling, stratified sampling, cluster sampling, systematic sampling
Selection bias
Occurs when the sample selected is not representative of the population
Response bias
Respondents answers are influenced by other factors
Sampling bias
Sample is not representative of target population