MODULE 10: INTRO TO FILM AND INTERACTIVE MEDIA

Interactive _____ involves marketing initiatives triggered by customers' behaviors and preferences

marketing

Interactive _____: Marketers who can seize opportunities to be as dynamic with content as possible

Storytelling

TRUE OR FALSE:

A customer-usability strategy, interactive marketing involves reacting to customers' actions and striving to meet their expectations and demands

False

(Correct Answer: customer-centric)

TRUE OR FALSE:

It may mean adding animation or infographics to a blog post or creating native ads rooted in storytelling that incorporate mixed media elements

True

TRUE OR FALSE:

Layered Information: uses advanced technology to gain insights into customers' demographics and geographic data, lifecycle information, and many more to deliver personalized, relevant content and product offers

False

(Correct Answer: Personalized content)

It assigns customers to be the top priority for marketers, and interactive marketing is a smart way to layer information for consumers by delivering detailed content in increments.

Layered Information

For marketers to pull off successful interactive marketing efforts, they must have access to advanced technology that delivers complete, _____ views of their customers

360-degree

TRUE OR FALSE:

Two-way interaction initiatives are at the heart of interactive marketing because they give consumers a vehicle for active participation

True

The challenges of interactive marketing include: grabbing the audience's attention

True

TRUE OR FALSE:

There are 6 Benefits of interactive marketing

True

TRUE OR FALSE:

Interactive marketing is a one-to-one marketing practice that centers on the individual customer and the prospect's actions

True

TRUE OR FALSE:

Mixed media marketing started with publishing

False

(Correct Answer: Social media)

TRUE OR FALSE:

There are 6 Core Pillars of Social Media Marketing

False

(Correct Answer: 5 Core Pillars)

TRUE OR FALSE:

Calculators are one of the best types of interactive content

True

TRUE OR FALSE:

Assessments are one of the best types of interactive content

True

_____ is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic

Social media marketing

TRUE OR FALSE:

In the 5 Core Pillars of Social Media Marketing, Planning and Publishing are sharing blog posts, images, or video

True

TRUE OR FALSE:

Usability testing is where specific users use a product to achieve specific goals effectively and efficiently, satisfying customers in a specified use

True

TRUE OR FALSE:

Analytics and Reporting is one of the 5 Core Pillars of Social Media Marketing

True

TRUE OR FALSE:

There are 10 Reasons to conduct Usability Testing

True

A _____ testing environment, the test monitor has close contact with the participant

single-room

TRUE OR FALSE:

In the 5 Core Pillars of Social Media Marketing, Advertising allow to reach wide range of audience/customer

True

TRUE OR FALSE:

In one of the 10 Reasons to conduct Usability Testing, Problem Discovery, identify the major usability issues of the product and understand the issues that may arise when using it

True

TRUE OR FALSE:

The test monitor can encourage, and the test monitor's behavior can affect the test and limit space for observers

True

TRUE OR FALSE:

In the 5 Core Pillars of Social Media Marketing, Listening and Engagement define goals

False

(Correct Answer: Strategy)

TRUE OR FALSE:

The more effective the product is, the more customers will be satisfied

True

TRUE OR FALSE:

In a single-room testing, Little space for observers is one of the disadvantages

True

TRUE OR FALSE:

In a single-room testing, Moderator can control user actions is one of the disadvantages

False

(Correct Answer: advantages)

TRUE OR FALSE:

In one of the 10 Reasons to conduct Usability Testing, Increase Awareness asks the question: Do your participants know this feature or this new piece of information?

True

TRUE OR FALSE:

In a modified single room testing, Moderator can move freely without destructing the user is one of the advantages

True

TRUE OR FALSE:

In a modified single room testing, Little space for observers is one of the advantages

False

(Correct Answer: disadvantages)

TRUE OR FALSE:

Single room: tests whether the monitor moves freely, takes notes, etc. It should remain within visual proximity to the participant. The participant is not isolated, and the setup encourages the participant to think aloud. With the loss of proximity, participants can feel uneasy

False

(Correct Answer: Modified Single room)

_____: is more advantageous than the single room setup. Observers get to view the test without worrying about interfering. The test monitor can affect the participant, and it is logistically difficult

Electronic observation room

TRUE OR FALSE:

In a electronic observation room, The same as for the simple single room arrangement is one of the advantages

True

TRUE OR FALSE:

In a electronic observation room, the moderator can affect the user's actions is one of the disadvantages

True

TRUE OR FALSE:

In a electronic observation room, extra room necessity is one of the disadvantages

True

Classic Laboratory Setup: allows unobtrusive data collection.

Classic Laboratory Setup

TRUE OR FALSE:

In a Classic Laboratory Setup, the larger number of observers is one of the disadvantages

False

(Correct Answer: advantages)

TRUE OR FALSE:

In a Classic Laboratory Setup, such an arrangement is costly is one of the disadvantages

True

Testing Environment: The staff can communicate freely, but many observers are very impersonal, with a limited view of the screen, and not suitable for exploratory tests.

Classic Laboratory Setup

TRUE OR FALSE:

Long attention span is one of the characteristics of a Good Test Monitor

True

TRUE OR FALSE:

Timers keep track of the beginning and ending times. The camera operator often performs this task

True

____ adjust and operate the camera and ensure the test materials are visible

Video recording operators

TRUE OR FALSE:

Leading rather than enabling is one of the typical problems encountered

True

The _____ oversees the actual test. It oversees testing, greets, interacts, and debriefs the participant. It also compiles and communicates test results

test monitor

TRUE OR FALSE:

Test observers are the ones who attend the tests

True

Product experts are familiar with the product under _____ and can intervene if there are technical problems.

review

It classifies critical activities and events of a test into coded categories, assigns codes to expected activities of interest, and ensures that actions are easily identifiable

Data Logger

TRUE OR FALSE:

Comfortable with ambiguity is one of the characteristics of a Good Test Monitor

True

TRUE OR FALSE:

Work with a mentor helps in improving test monitor skills

True