sports media midterm

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31 Terms

1
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which of the following best describes the term sports/media complex

a system where sports and media industries are mutually dependent

2
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what is one major way the sports media complex influences society?

by shaping public perceptions of athletes and events

3
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which of the following was not a media platform mentioned as part of the evolution of sports media?

telegrams

4
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what major development allowed for the nationalism of sports audiences in the 20th century?

the invention of satellite television

5
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according to the reading, how do sports leagues often exert control over media coverage?

by limiting access to games and press credentials

6
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what is the primary motivation for media outlets to invest in sports coverage?

audience attention and advertising revenue

7
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which concept describes how the media often frames sports stories in terms of good vs. evil or triumph vs. failure?

dramatic framing

8
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which of the following best defines sports journalism as entertainment?

packaging coverage to emphasize personalities, drama, and spectacle

9
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what challenge do journalists often face when coveringt sports organizations

?

balancing critical reporting with access to sources

10
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the chapter argues that sports and media acts as a ___ in society

powerful cultural institiution

11
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which of the following describes the sharing the rush fan behavior type from the second screen study?

fans who create content to connect emotionally with others

12
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according to the soccer and social media chapter, how has social media most transformed athlete-fan relationships?

it enabled athletes to speak directly to fans without media gatekeepers

13
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what challenge do sports organizations face when responding to viral fan content, as described in the readings?

it is difficult to balance brand control and creativity

14
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why is platform differentiation important in social media strategy for sports teams?

because fans expect different types of content depending on the platform

15
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in the context of second screen behavior, social broadcasting, fans are motivated by:

demonstrating expertise and gaining attention online

16
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what risk is associated with athletes managing their own social media accounts?

they may post emotionally charged or damaging content

17
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which strategy was highlighted as effective for promoting underrepresented sports like womens soccer

hashtag campaigns and grassroots digital engagement

18
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what is a key benefit of searching for common language behavior during live sports

it allows fans to connect across geographies over shared meanings

19
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which of the following is not a reason athletes use social media?

to avoid press scrutiny

20
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which group was most likely to influence others viewing habits?

social broadcasting fans

21
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what concern did ryan mcgee express about the modernization of college sports?

traditions may be lost in the pursuit of money

22
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what did commissioner jim phillips say about the impact of college athletics?

college sports provide life-changing access and opportunity

23
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what is one thing journalists should always keep in mind when covering college sports?

the importance of fans and their passion

24
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what change in governance was mentioned regarding power 4 schools

they hold 65% of the voting power under the new structure

25
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what key idea did all three speakers emphasize about the future of college sports

balancing modernization with key tradition and fan experience

26
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theory explains how a person can gain a sense of who they are based on membership in their group. this membership gives a sense of belonging within our social world and also creates some boundaries of groups 

social identity theory

27
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what action did college athletes take to try to get back pay for NIL money?

filed a lawsuit against NCAA

28
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college conference created a new entity to investigate and enforce provisions handled down by a judge in the House vs. NCAA settlement called

College Sports Commission

29
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this group made the leap from Europe to America due to their religious beliefs. they were not in favor of leisure activities

puritans

30
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this cultural and economic development caused more automation and less manual labor and spurred the growth of the middle class in america. with more leisure time, people were more involved with sports

industrial revolution

31
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poems that highlighted the athletic development in Greece

epinikia

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