Google Data Analytics: Foundations MOD 1

data

a collection of facts

data analysis involves

collection, transformation, and organization of data

data analysis allows you to

draw conclusions, make predictions, and drive informed decision making

what are the six processes of data analytics

ask, prepare, process, analyze, share, act

people analytics

collecting and organizing data on the people who make up a company's workforce

people analytics allow you to

gain insights to improve how a company operates

people analytics is also know as

human resources analytics or workforce analytics

ask phase

works to understand the challenge to be solved or question asked

the ask phase is generally assigned by whom

stakeholders

prepare phase

find and collect data. identify data sources, gather data, verify that data is accurate and useful

process phase

clean and organize data. remove inconsistencies, fill in missing values, change data to an easier to work with format

analyze phase

perform data analysis

share phase

present findings through a report, presentation, or data visualizations

act phase

put insights into action

data ecosystems

various elements that interact with one another in order to produce, manage, store, organize, analyze, and share data

data scientist are different from data analysts in that they

ask new questions

data driven decision making

using facts to guide business strategy

what are the 5 analytical skills?

curiosity, understanding context, having a technical minset, data design, and data strategy

how do analysts determine context?

by looking for patterns of anomalies in a data set

data strategy

management of the people, processes, and tools used in data analysus

analytical thinking

identifying and defining a problem and then solving it by using data in an organized, step by step manner

what are the 5 key concepts to analytical thinking?

visualization, strategy, problem-orientation, correlation, and big-picture and detail-oriented thinking

visualization

the graphical representation of information

how do you get to the root cause?

ask why 5 times

gap analysis

a method for examining and evaluating how a process works currently in order to get where you want to be in the future