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Individualism
one person for themself, responsible for what happens, can do what they want
Enlightened Individualism
gives up some individualism for all
Self-centered
one person above all
Equality of Opportunity
each person has the same chance to succeed
Free Enterprise
system based on markets, freedom to sell/buy
Rule of Law
everyone has equality before the law
Political Socialization
process of people to obtaining their political beliefs
Generational Effect
voting patterns for entire generations. created from large events such as the great depression
Political Ideology
consistent set of beliefs about govt purpose and scopeo
Opinion Poll
measures public support on a single issue
Benchmark Poll
determines where a candidate stands
helps identify the area of focus
Tracking Polls
single question asked over time. example: what do you think of the economy
Party Platform
what a party runs on, the goals, ideals of a party
Fiscal Policy
govt tax and spending policy that influences the economy
Monetary Policy
action taken to influence interest rates
Liberal Ideology
more economic regulations
higher taxes on those w/ money
increased spending on entitlement programs
Conservative Ideology
less regulation
lower taxes
reduced spending