Gustatory Perception

gustatory perception

the sensation that results when taste buds in the tongue and throat convey information about the chemical composition of a soluble stimulus

supertasters

inherited an unusually high amount of taste bids and therefore have more intense flavours

perceptual set

tendency to percieve stimuli in accordance with our expectations

we taste how we expect to taste and ignore other aspects

perceptual set appearance example

organe juice perceived as tastier when bright orange

perceptual set packaging & branding example

children report that an apple in a McDonald’s bag tastes better

social factor

we typically prefer foods we are familiar with