chapter 14 persuasive speaking

persuasive speech goals

proposition of fact, proposition of value, proposition of policy

proposition of fact

a statement designed to convince the audience that something did or did not occur, is or is not true, or will or will not occur

proposition of value

attempts to convince your audience that something is good or bad, desirable or undesirable, fair or unfair, moral or immoral, sound or unsound, beneficial or harmful or important or unimportant

proposition of policy

attempts to convince your audience that a particular rule, plan, or course of action should be taken

persuasive speech patterns

speeches to convince or speeches to actuate

speeches to convince

to reinforce or change an audience's belief or attitude

speeches to actuate

to take action

ethical guidelines for persuasive speeches

-ethical speakers advocate for something they believe in (integrity)

-ethical speakers are intentional about using inclusive and linguistically sensative language (respect)

-ethical speakers include accurate and representatice information from a diverse array of credible sources (honesty and fairness)

-ethical speakers use emotional appeals conscientiously (responsibility)

-ethical speakers are transparent about their creditentials (honest and integrity)