ch10 Business Communication and Research Processes

Flashcards covering key terms and concepts related to the business writing process, research methodologies, and report organization.

Three-step writing process

A series of steps involving planning, writing, and revising used to create reports and proposals.

Business research

A systematic process of gathering, analyzing, and interpreting information to aid in business decision-making.

Credibility of information source

The reliability and trustworthiness of a source, which can be evaluated by several questions regarding its reputation, bias, author credibility, and other factors.

Secondary research

Research conducted using existing resources and data, typically done before primary research.

Primary research

Research conducted to gather new data directly from sources when existing information is not sufficient.

Infographic

A visual representation of information or data designed to communicate messages quickly and clearly.

Analytical report

A report that evaluates a situation or problem and makes recommendations based on the assessment.

Solicited proposal

A proposal written in response to a request for proposals (RFP), often requiring adherence to a specific format.

Unsolicited proposal

A proposal submitted without prior request, often requiring a justification of its necessity.

Effective planning

The process of outlining a strategy to achieve specific objectives in business communication, including organization and information retrieval.