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Descriptive research
Involves methods that observe and record behavior without manipulating variables, aiming to describe, not explain, cause-and-effect
Naturalistic observation
involves observing subjects in their natural environment without intervention.
Case study
involves an in-depth investigation of a single individual or group.
Survey
use questionnaires or interviews to collect data from a large number of people.
Population
The entire group that a researcher is interested in studying
Sample
A sample is a smaller group selected from the population to participate in the study.
Sampling bias
occurs when the sample is not representative of the population
Random sample
ensures every member of the population has an equal chance of being selected
Convenience sampling
selecting participants who are readily available
Representative sample accurately reflects the demographics and characteristics of the population
Social desirability bias
occurs when respondents give answers they think are socially acceptable rather than truthful
Non-response Bias
sampling error that occurs when a significant portion of a selected sample does not participate in a study
Correlation
Refers to a statistical relationship between two variables
Hypothesis
Specific, testable prediction derived from a theory
Operational definition
specifies how a concept is measured or manipulated in a study
Replication
The process of repeating a study to see if the same results can be obtained
Positive Correlation
One variable increases, the other also increases
Negative correlation
One variable increases, the other decreases
Correlational coefficient
Represents the strength and direction of a correlation, ranges from -1 to 1
Illusory Correlation
This occurs when people perceive a relationship between two variables even when none exists
Regression Toward the Mean
This is the tendency for extreme or unusual scores to fall back (regress) toward the average
Experimental Methodology
A research method where the researcher manipulates one or more variables to observe the effect on another variable, allowing for cause-and-effect relationships to be established
Independent Variable (IV)
The variable that is manipulated by the experimenter.
Dependent Variable (DV)
The variable that is measured to see how it is affected by changes in the IV.
Experimental Group
The group in an experiment that receives the treatment or manipulation.
Control Group
The group in an experiment that does not receive the treatment, allowing researchers to compare results and draw conclusions about the treatment’s effect.
Random Assignment
Participants are randomly assigned to either the experimental or control group to ensure that each group is similar before the treatment is applied
Single-Blind Procedure
Participants do not know whether they are in the experimental or control group.
Double-Blind Procedure
Neither participants nor researchers know who is in the experimental or control group.
Placebo
A harmless, inactive substance or treatment given to the control group to compare its effects with those of the actual treatment.
Placebo Effect
The phenomenon where participants experience changes simply because they believe they are receiving a treatment.
Confounding Variable
An external factor that could influence the results of an experiment, making it difficult to establish a clear cause-and-effect relationship
Central tendency
Where the "center" of the data lies
Mean (Average)
The sum of all scores divided by the number of scores.
Median
The middle score when the data is arranged in order
Mode
The most frequently occurring score.
Normal distribution
the mean, median and mode are all the same
Skewness
A measure of the asymmetry of a distribution.
Positive Skew (Right-Skewed)
Mean > Median > Mode
Negative Skew (Left-Skewed)
Mean < Median < Mode
Bimodal Distributions
A distribution with two distinct peaks.
Range
The difference between the highest and lowest scores.
Standard Deviation
The average distance of each score from the mean.
Empirical Rule (68-95-99.7 Rule)
68% of the data falls within 1 standard deviation of the mean, 95% of the data falls within 2 standard deviations of the mean , 99.7% of the data falls within 3 standard deviations of the mean
34-14-2 Rule
34% of the data falls within 1 standard deviation of the mean, 14% of the data falls within 2 standard deviations of the mean , 2% of the data falls within 3 standard deviations of the mean
Percentile rank
The percentage of scores in a distribution that are equal to or lower than a given score.
Statistical Significance
Statistical significance
Definition
P-value
Represents the probability of obtaining results as extreme (or more extreme) as those observed in the study, assuming the null hypothesis is true.
Common Threshold
p < .05 (less than 5% probability that the results are due to chance)
P Interpretation
If p < .05, we conclude that there is a statistically significant effect.
Neurotransmission
The process where neurons communicate using electrical signals (action potentials) down the axon and chemical messengers (neurotransmitters) across the synapse
Refractory period
After firing, the neuron needs time to reset before firing again
Resting Potential
The state of a neuron when it’s ready to fire but hasn’t yet
Reuptake is too slow
Too much chemical is being absorbed…the message keeps sending = excess of a neurotransmitter
Reuptake is too fast
Not enough chemical is absorbed = deficit of a neurotransmitter & incomplete message sent
Neurotransmitters
Chemical messengers that transmit signals across the synapse
Excitatory neurotransmitters
Encourage neurons to fire
Inhibitory neurotransmitters
Prevent neurons from firing
Types of excitatory neurotransmitters
Dopamine
Reward and motivation
High dopamine levels
Schizophrenia
Low dopamine levels
Parkinson's disease
Norepinephrine
Arouses alertness and energy
High norepinephrine levels
Anxiety, bipolar
Low norepinephrine levels
Depression, ADHD
Glutamate
Linked to learning and memory
High glutamate levels
Migraines, Seizures
Low glutamate levels
Autism
Gaba
Calms the nervous system
High gaba levels
Anxiety
Low gaba levels
Insomnia
Serotonin
Regulates mood and sleep
High serotonin levels
Happiness, emotional regulation
Low serotonin levels
Depression
Endorphins
Natural painkillers
High endorphin levels
Emotional dysregulation
Low endorphin levels
Anxiety, depression
Substance P
Neurotransmitter involved in transmitting pain signals to the brain
High substance p levels
Chronic pain
Low substance levels
Alcohol abuse, anxiety
SAME
Sensory, Afferent. Motor, Efferent
Sensory/ afferent
Take sensory information from the environment and send the signal to the brain
Motor/ efferent neurons
Communicate information from the brain to tissues and organs throughout the body allowing for movement
The nervous system
The ultimate communication network of your body
The central nervous system
Brain and spinal cord, processing information and sending instructions throughout the body
The peripheral nervous system
All the nerves outside the brain and spinal cord, Connects the CNS to the rest of the body
Somatic nervous system
voluntary actions
Autonomic nervous system
involuntary actions
Sympathetic
fight or flight
Parasympathetic
rest and digest
Action potential
A brief electrical charge that travels down the axon
All or nothing principle
A neuron either fires or it doesn’t—there’s no halfway
Depolarization
When a neuron’s charge becomes less negative, leading to firing
Synapse
Synapses are tiny gaps at the junctions between two neurons where signals are transmitted from one neuron to another
Agonists
Drug or chemical that binds to a receptor site and triggers a response, mimicking or enhancing the effects of a neurotransmitter
Antagonist
Drug or chemical substance that binds to neural receptors but does not activate them, thereby blocking or inhibiting neurotransmitters from binding and exerting their effects
Brainstem
Brain’s command center, where basic bodily processes happen without any conscious thought
Medulla
Manages vital functions like breathing and heart rate