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Acetylcholine
A neurotransmitter involved in muscle movement, learning, and memory.
Achievement Test
A test measuring knowledge or skills in a specific subject.
Action potential
A brief electrical charge that travels down an axon.
Adverse Childhood Experiences (ACEs)
Traumatic events in childhood linked to long-term health and behavioral issues.
Agonist
A chemical that mimics a neurotransmitter and activates a receptor.
All-or-none principle
A neuron either fires completely or not at all.
Altruism
Unselfish concern for the welfare of others.
Alzheimer’s Disease
A progressive neurodegenerative disorder causing memory loss and cognitive decline.
Anonymity
The condition of being unidentified in a study, protecting participant identity.
Antagonist
A chemical that blocks or inhibits a neurotransmitter’s action.
Aptitude Test
A test designed to predict future performance or ability to learn.
Assimilation
Interpreting new experiences using existing schemas (Piaget).
Attitude
A learned tendency to evaluate something in a certain way (cognitive, affective, behavioral).
Autonomic nervous system
Regulates involuntary bodily functions like heartbeat and digestion.
Axon
The neuron extension that carries messages away from the cell body.
Babinski reflex
Infant reflex where the toes fan out when the foot is stroked.
Broca’s area
Brain area in the frontal lobe responsible for speech production.
Bystander effect
The tendency for individuals to be less likely to help when others are present.
Cannon-Bard theory
Emotion theory stating physiological response and emotion occur simultaneously.
Case study
In-depth analysis of a single individual or group.
Central nervous system
Composed of the brain and spinal cord; controls most functions.
Central route to persuasion
Persuasion via logical arguments and evidence.
Cocktail Party Phenomenon
The ability to focus on one voice among many, like hearing your name.
Coercion
Forcing someone to act in a certain way, often unethical in research.
Collective unconscious
Jung’s idea of shared, inherited reservoir of memory traces and symbols.
Confidentiality
Protecting participants’ private information in research.
Confirmation bias
Tendency to search for info that confirms one's beliefs.
Conformity
Adjusting behavior to match group norms.
Confounding variable
An outside variable that affects the outcome of a study.
Control group
The group in an experiment that does not receive the treatment.
Correlation coefficient
A statistical measure of the relationship between two variables.
Debriefing
Post-study explanation of purpose and any deception to participants.
Dendrite
The neuron’s branching extensions that receive messages.
Dependent variable (DV)
The variable measured in an experiment; the outcome.
Descriptive Statistics
Stats that summarize or describe characteristics of a data set.
Diffusion of responsibility
Lessened sense of personal responsibility in a group setting.
Directionality Problem
In correlations, unclear which variable causes the other.
Dopamine
Neurotransmitter linked to reward, pleasure, and movement.
Double-blind procedure
Both participants and experimenters don’t know who’s receiving treatment vs placebo.
Effect Size
A measure of the strength of a relationship or treatment impact.
Elkind’s theory of adolescent egocentrism
Teens believe others are always watching them.
Encoding
The process of turning sensory input into memory.
Endocrine system
A system of glands that secrete hormones into the bloodstream.
Erikson’s Psychosocial stage theory
Eight-stage theory of social development across the lifespan.
Eugenics
The now-discredited practice of selective breeding to improve human traits.
Excitatory effect
Increases the likelihood of a neuron firing an action potential.
Experiment
A research method to test cause-and-effect by manipulating variables.
Experimental group
The group that receives the treatment in an experiment.
Factor analysis
A statistical method used to identify clusters of related traits or variables.
Fixation
In Freud's theory, a persistent focus on an earlier psychosexual stage.
Flashbulb memory
A vivid, detailed memory of an emotionally significant event.
Fluid intelligence
The ability to reason quickly and abstractly.
Foot-in-the-door phenomenon
Tendency to comply with a large request after first agreeing to a small one.
Framing effect
Decisions are influenced by how choices are presented.
Frontal lobe
Brain region responsible for decision-making, planning, and voluntary movement.
Functional fixedness
The tendency to think of objects only in terms of their usual functions.
Fundamental attribution error
Overestimating personality and underestimating situational factors in others' behavior.
GABA (gamma-aminobutyric acid)
A major inhibitory neurotransmitter that reduces neural activity.
Gardner’s multiple intelligences
Theory proposing eight independent intelligences.
Gate-control theory
The spinal cord contains a neurological 'gate' that blocks pain signals.
Gender identity
A person's sense of being male, female, or another gender.
Gender roles
Cultural expectations about appropriate behavior for each gender.
General adaptation syndrome (GAS)
Selye's three-stage response to stress: alarm, resistance, exhaustion.
General intelligence (g)
Spearman's theory that one general ability underlies all mental abilities.
Generalization (classical conditioning)
Responding similarly to stimuli that resemble the conditioned stimulus.
Genotype
An organism’s genetic makeup or allele combinations.
Gestalt principles
Rules of perception that describe how we organize visual elements.
Glial cells
Support cells in the nervous system that nourish and protect neurons.
Group polarization
Tendency for group discussion to strengthen the dominant position of members.
Groupthink
A group's desire for harmony leads to poor decision-making.
Habituation
Decreasing response to a repeated stimulus over time.
Hallucination
False sensory experiences, such as seeing something that isn’t there.
Halo effect
The tendency to let one positive trait influence perception of other traits.
Hindsight bias
The tendency to believe, after an event, that one would have predicted it.
Homeostasis
The body’s tendency to maintain a balanced internal state.
Hormones
Chemical messengers secreted by endocrine glands.
Humanistic psychology
Focuses on free will, self-actualization, and human potential.
Hypnosis
A state of heightened suggestibility and focused attention.
Hypothalamus
Brain region controlling hunger, thirst, temperature, and endocrine functions.
Hypothesis
A testable prediction derived from a theory.
Iconic memory
A fleeting visual memory lasting about a few tenths of a second.
Identical twins (monozygotic)
Twins from the same fertilized egg, genetically identical.
Identification (Freud)
Child adopts characteristics of same-sex parent as part of superego formation.
Identity vs. role confusion
Erikson’s stage focused on developing a personal identity.
Illusory correlation
The perception of a relationship where none exists.
Imaginary audience
Elkind’s term for adolescents’ belief that others are always watching them.
Implicit memory
Memory of skills and procedures independent of conscious recollection.
Independent variable (IV)
The variable manipulated in an experiment.
Individualism
Giving priority to one's own goals over group goals.
In-group bias
Favoring one’s own group over outsiders.
Inattentional blindness
Failing to see visible objects when attention is directed elsewhere.
Incentive theory
Behavior is motivated by external rewards or punishments.
Incubation
Letting a problem sit while unconscious processing may yield a solution.
Inductive reasoning
Making generalizations from specific observations.
Inferential statistics
Techniques for determining whether findings can be generalized.
Informed consent
Ethical principle requiring participants be informed enough to choose participation.
Insomnia
Recurring problems in falling or staying asleep.
Instinct
A complex, unlearned behavior that is rigidly patterned throughout a species.
Institutional Review Board (IRB)
Committee that ensures ethical standards are upheld in research.
Intelligence quotient (IQ)
A score derived from standardized tests measuring intellectual ability.