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Social Psychology
Study of individual responses to social situations; influence of social situations on behavior
Social Situation
immediate environment surrounding circumstances involving other people that influences affect (feelings), behavior, cognition (thoughts)
Culture
behaviors, ideas, attitudes, traditions of large groups of people (passed down/ generational)
Norms
rules groups have for acceptable behavior of its members (explicit/ implicit)
Social Roles
expected behaviors, responsibilities, norms, associated with a certain position in a group/ society
Impact of culture on shaping self- concept
provides framework of values, norms, and social roles; individualism vs collectivism
Effect of culture on thinking styles
analytic (western/ individual cultures) vs holistic (western/ collectivist cultures)
Priming
preconceptions/ judgements affect how we perceive and interpret information
Schemas
mental templates/ framework that we use to organize information about the world; guide expectations and and influences how we notice, store, and recall social information
The power of the situation in activating memories
through retrieval cues and activation of priming
Conformity
changing one’s behavior as a result of group pressure
Informational vs. Normative Social Influence
Informative (conforming because you believe others have the correct information, to be correct, ambiguous/ crisis situations). Normative (conforming to fit in/ gain social acceptance, for social approval and avoid rejection)
How informational social influence leads people to conform
when people look to others in ambiguous situations for accurate information, it leads to a genuine belief change because of the need to be correct
How normative social influence leads people to conform
Makes people change their behavior to fit in and avoid rejection and to be accepted, public compliance
Objective vs Subjective reality
objective (facts outside our minds; gravity). Subjective (personal interpretation, feelings/ beliefs about facts)
Effect of schemas on evaluations
filters schema consistent information, guides judgements, biases memory - has negative and positive impacts and biases
Internal vs External Attribution
Internal (explanations based on a person's individual characteristics, traits). External (explanations based on external/ environmental factors)
FAE
attributing someone’s internal attributions instead of their external attributions; increase self-awareness, consciously change initial judgements to not commit error/ can impact human interaction, self-perception, and decision-making
Negative consequences of stereotypes
stereotype threat, prejudice, discrimination
How stereotypes matter for the self-fulfilling prophecy
expectations from a stereotype cause individuals to act in ways that fit that stereotype
Effect of stereotypes on judgements
snap judgement, biases, prejudice, discrimination, stereotype threats
Automatic vs. Controlled Processing
Automatic (unconscious, effortless, schemas/ habits). Controlled (conscious, effortful, controlled processing)
Accuracy of snap judgements
thin-slicing; accurate because of previous experience and traits. Can fail due to lack of information, biases, and stereotypes
The power of implicit prejudice in high stake situations
influences judgments and behaviors without conscious awareness
Explicit vs implicit bias
Explicit (conscious, deliberate prejudice). Implicit (unconscious, automatic stereotypes)
Where implicit bias comes from
early experiences, cultural learning, cognitive shortcuts, memory
How self knowledge can shift and be inaccurate
unconscious cognitive biases and social influences that protect self-esteem and help us function in the world
Introspection
process of looking inward to reflect on one's thoughts, feelings, motives, and beliefs
Failures of introspection
can be biased and subjective; mental processes or unconscious
Planning fallacy
common tendency to underestimate time, costs, and risks of future tasks
How introspection can lead us astray
introspection illusion; makes us over confident in self-knowledge, biases
Overconfidence phenomenon
cognitive bias; excessive confidence in one's answers and judgements
Confirmation bias
tendency to search for, interpret, favor, and recall information to confirm/ support one’s preexisting beliefs/ hypotheses
Ways a positive self-view is maintained
self-serving biases, downward social comparisons
Self-serving attribution
attributing success to internal factors but blame failures on external factors
False consensus and uniqueness
Overestimating how much other people share your views/ behaviors; Underestimating how much other people share your views/ behaviors
When cognitive dissonance happens, what factors strengthen it
beliefs, attitudes, behaviors
Motivational sources of prejudice
social identity theory, justifying inequalities
How/ why is psychology a science
applies scientific method to study of human social behavior
Hindsight bias
“knew it all along”
How hindsight bias leads to misguided criticism of social psychology
seems like common sense, distorts value of research
Theory
scientific framework of principles used to describe, explain, and predict how the thoughts, feelings, and behaviors of individuals are influenced by the actual, imagined, or implied presence of others
Hypothesis
specific, testable prediction about the relationship between two or more variables
3 types of correlations
positive, negative, zero correlations
Weaknesses of correlational research
can’t establish causation, can be misinterpreted
Main components of experimental research
independent/ dependent variables, cause and effect
Significance of informed consent and debriefing
respects autonomy, ethics, trust. understanding
Empirical articles
original, data-driven research; quantitative/ qualitative data
who
source of communication; features of source attractiveness, credibility
what
nature of communication; features of message, feelings, reason, context, argument
whom
nature of audience; audience factors, age, involvement, distraction, thoughtfulness
channel
how message is delivered
Strategies for resisting efforts at persuasion
Inoculation hypothesis, and active defense of attitudes
Groups
2+ people who interact and influence one another/ “us” (affiliate, achieve, gain social identity)
Social facilitation
presence of others increase likelihood dominated responses will occur
Task type
expert/ task easy will do good. Not expert/ task too hard will perform poorly
Social loafing (ways to prevent, factors that trigger)
reduction of individual effort when working with others on additive group tasks
Underlying mechanisms that differentiate Social loafing and facilitation
Hurts or helps performance; can individual efforts be identified and evaluated, is the task easy or difficult
Deindividuation
loss of self-awareness and evaluation apprehension that leads individuals to behave in accordance with group norms
Conditions that lead to deindividuation
being in a group, anonymity, arousal
How decision-making can be harmed in groups
obey group and situational norms (negative norms -negative behavior)
Process loss
any aspect of group interaction that inhibits good problem solving
Groupthink
way people are thinking in a group context (pattern) to prioritize the group (all agree, not rocking the boat), group of friends/ coworkers, leads to limited scope of possibilities [many heads, one mind]
Conditions that lead to groupthink
insulated/ cohesive group, no appraisal procedures, high stress/ low hope, autocratic leadership
solutions of groupthink
preventing group think be impartial, encouraging critical evaluation, subdivide group, encouraging outside perspectives, and giving a “second chance” before deciding
Symptoms of groupthink
feeling invulnerable, belief in the group’s morality, shared rationalization, stereotyping outgroup, self-censorship, pressuring dissenters, unanimity illusion, mindguards
Minority influences
minority influences majority through consistency, defection, and self-confidence. Minorities obtain private acceptance through informational social influence
When minority influence will happen
when minority defends view, and is very confident while majority is in doubt
Leadership
the process by which certain group members motivate and guide the group
Types of leaders
Task (organizes, sets standards, focuses on skills) vs Social (teamwork, mediates conflict, offers support)
Effectiveness of leadership styles
depends on situation task/ social
Prosocial behavior
any act performed with the goal of benefiting another person
Basic motives for why people help others
social exchange theory, social norms, evolutionary psychology, empathy-altruism hypothesis
Social exchange theory
helps to maximize rewards and minimize costs; rewards and emotions, do good feel good
Social norms
social-responsibility; expectation that we will help others if they need help (depends on why person needs help)
Evolutionary psychology
instincts/ survival; kin selection, reciprocity, group selection
Empathy-altruism theory
putting yourself in someone else's shoes, helps you to be altruistic; selfless
Situational factors that influence if someone will help
external (situation) vs internal (controllable by person) attributions
5 steps of the helping decision tree
notice the event, interpret it as an emergency, assume responsibility, know the appropriate form of assistance, implement the decision
How to increase helping
teach moral inclusion, model altruism, learn by doing, attribute helping behavior to altruism, learn about altruism
Fear-Arousing Communications (Leventhal, Watts, & Pagano, 1967)
smokers watched a graphic film about lung cancer
(or not), or read pamphlet (or not) on how to quit smoking, DV: number of cigarettes smoked later; expert and task easy will
perform well
Attitude Inoculation (McGuire, 1964)
tested whether people could resist persuasion by first exposing them to weak arguments against beliefs everyone accepts, like “brushing your teeth is good.” He found that people who received these weak challenges—and practiced refuting them—were much better at resisting stronger persuasive attacks later.
Cockroach Study (Zajonc, et al., 1969)
Cockroaches placed in a maze; IV alone/ with audience DV speed to escape
Social Facilitation (Michaels et al., 1982)
performance of pool player DV number of shots made
Social Loafing (Latané, Williams, & Harkins (1979)
shouting study; DV sound pressure produced per person
Deindividuation (Diener et al., 1976)
Trick-or-Treating research, Dv: stealing candy or not; when deindividuated children stole more candy
Deindividuation Online (Jaidka et al., 2021)
25 min online discussion about gun rights in the US, identifiable socially or personally, or not, measured rationality and incivility
Empathy-Altruism Hypothesis (Batson et al., 1989)
Peers from class (Katie) asked to put themselves in her shoes after Katie lost her parents in a car crash, IV- perspective taking = high empathy, keep objective = low empathy, asked to be willing to help Katie
Good Samaritan Experiment (Darley & Batson, 1973)
If we are in a hurry, we might not notice the event; seminary students encounter a victim, a good Samaritan, or a career, on time/ late/ ahead of schedule
Smoke-Filled Room Study (Latané & Darley)
helping decision tree; number of steps/ decisions we go through before we will help someone, Smoke coming into room while alone/ two others participants/ two other confederates (didn’t say anything for confederates)
Diffusion of Responsibility in Cyberspace (Markey, 2000)
participants get online and look to see how long it takes participants in an online chat room to help someone (how to look at someone’s profile); specific name or not, number of bystanders, No name specified people responded faster
Jones Beach Study (Moriarty, 1975)
reduce ambiguity and increase responsibility; confederate steals a radio, "watch my stuff” or no request