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Norms and Values
Norms provide appropriate behaviour in specific social settings. Enforced by sanctions.
Values are beliefs about what is important. Examples: Privacy and respect for human life
Society
A group of people who share a culture or a way of life
Culture
The shared beliefs, values or norms on a groups way of life
Marxism
Marxism is the idea that society is based on class conflict between the rich (bourgeoisie) who own things and the poor (proletariat)
Functionalism
The idea that everything in society has a purpose (or function) that helps keep society stable and working well, like how schools teach skills for jobs and behaviour
Interactionism
Interactionism is a way of understanding how people behave by looking at how they interact with others. It focuses on daily life , such as body language, talking or gestures.
Feminism
The study of gender inequality and the support for women's rights and equality with men. Feminism questions why women are often paid less than men for the same job
Trend
The general direction in which statistics on something change overtime
Hypothesis
A clear testable guess, which is usually a written statement that can be tested with evidence and experiments
Ethical considerations
Sociologists must consider issues such as informed consent, confidentiality and data protection to conduct morally acceptable research
Primary and Secondary Data
Primary data refers to information that is collected first hand
Secondary data refers to information that already exists (has been collected by other people
Quantitative and Qualitative Data
Quantitative data is presented in numerical form
Qualitative data is presented as words or quotations
Snowball Sampling
A method where participants help you to find more participants
Ethnography
An approach to research when you study how people behave in everyday settings
Survey and questionnaire
A survey is the overall method used to collect information from people
A questionnaire is the set of questions used in a survey
A mixed methods research
Triangulation
A mixed methods approach uses more than one method within a particular study to generate both quantitative and qualitative data
Triangulation involves cross-checking the validity of research findings
Open and closed question
An open question allows participants to put forward their own answers
A closed question is a fixed-choice question that requires the respondent to choose between given answers
Observation
When a sociologist observes a group and gathers data
Non participant observations means that the researcher does not take part in the groups activities
Systematic Sampling
Choosing people from a list using a regular pattern
Interview
Unstructured Interview
An interview is a research method used to collect data in a study
An unstructured interview is an interview with no fixed set of questions.
Bias
An unfair influence on results from someone else’s opinion so they don’t reflect the truth properly
Data
Data Analysis
Data refers to the information that is collected and analysed during research
Data analysis involves examining and understanding data to find useful information
World View
A way a person sees and understands the world
Case Study
An approach to research based on a detailed study on a particular individual, group etc
Attitude Survey
A social survey that measures respondents’ views and thoughts on particular issues
Random Sampling
A sampling technique in which each member of the population has a known chance of being selected for inclusion in the sample
Functionally important roles
Roles that are very important for a group or system to work properly
Content analysis
A method of studying information (texts, videos, or messages) to find patterns or meaning
Representative sample
A small group chosen from a larger population that accurately reflects the whole population
Theoretical perspective
A way of looking at and explaining the world using a set of ideas or theories
Reliability
Validity
Reliability refers to consistency. Research is reliable if it is repeated and obtains consistent results
Validity means if something really measures or shows what its supposed to
Focus Group
A type of group interview that focuses on one particular topic
It explores how people interact within the group and how they respond to each other’s views.
Quota sampling
A method of which you select a certain number of people from different groups to make sure all groups are included
Longitudinal Study
An approach to research that involves studying the same group of people over a period of time
Follow-up surveys or interviews are carried out over a number of years after the initial interview/survey