Public Opinion in the United States

Flashcards covering key concepts, definitions, and mechanisms related to public opinion and its significance in the United States.

Why is Public Opinion important, and how is it formed?

The aggregation of many citizens' views and interests. It influences political decisions, policymaking, and election outcomes. Public opinion is formed through socialization processes, including family, education, media, and personal experiences.

Political Socialization

The processes through which political beliefs and values are formed.

Political Ideology and why it’s important?

A set of beliefs about politics that influences how individuals view the world. Political ideology shapes opinions on government roles, policies, and societal values, guiding voter behavior and public policy.

Partisanship

Strong, stable allegiance to a political party that influences opinions and behaviors.

Political Knowledge

The understanding and awareness of political processes and issues.

Framing

A process of influencing people's interpretation of a particular event or a political actor.

Priming

A process of preparing people to take a particular view of an event or a political actor.

Political Ignorance

A lack of understanding about political issues and processes.

Democracy

A system of government in which representatives are elected and public opinion is significant.

Influencing Public Opinion

The ability of government, private groups, and media to shape how the public perceives issues.