COMM1010 - Lecture 6 - Digital comm

Blurring boundaries

Social media merges personal, public and professional space, which means social media is _

faster, farther, forever

3Fs for messages travel instantly, spread widely, and often
persist are ….

76%

How much percent of people % get nervous if they don't know where their phone is?

84%

How much percent say they could not go a single day without their mobile devices close at hand. 

48

How much percent of people are considered addicted to their phones?

affordances

_ are what a technology lets us do and what it makes us hard to do.

technology

_ influences our communication choices, sometimes without us realizing it. 

tools and message

Knowing affordances helps communicators select intentionally and adapt _ to context.

deep storytelling

What is an affordance of podcast?

visuals and quick scanning

What are 2 constrains of podcast?

sharing visuals easily

What is an affordance of IG?

deep conversation

What is a constrain of IG?

New affordances

Four key affordances

Blended audience

Critical literacy

What make digitals communication different? - 4

new affordances

What do we call the unique features that digital platforms provide, and shape how messages move and stick?

persistence, visibility, spreadability and searchability

What are 4 key affordances of digital comm that makes it different from traditional communication?

blended audience

Digital communication is different from traditional communication as we often speak to many groups at once when we are online, which mean we have _ audience.

critical literacy

Digital communication is different from traditional method as it requires _, which means understanding affordances helps us adapt ethically and strategically.

persistence

The _ affordance allows messages and posts to stay online and can be saves, copied or revised later
(e.g.: a trend from years ago now goes viral unexpectedly)

visibility

The _ affordance allows posts to be be seen by large or unseen audiences, not just the people you intend.
 (a campaign targeted at young people may unexpectedly capture the attention of the middle aged)

persistence

The _ affordance limits us in which mistakes can last a long time.

visibility

The _ affordance limits us in which you cannot easily control who sees your message or how it is interpreted. 

Spreadability

The _ affordance allows us to share, remix, and send content quickly across platforms. 
(increase brand recognition, test efficiency and suitability of each platform)

spreadability

The _ affordance limits us as when content spreads, its meaning or context can change, so communicator lose control 

searchability

The _ affordance allows us to find post and information again through search engines, tags or algorithms. 
(+ brands create trendy hastags → users can find easily
+ users can find something even when they only vaguely remember some keywords)

searchability

The _ affordance limits us in which privacy and anonymity decrease because anyone can find your past content. (celebrity cases)

tone confusion

A case of context collapse, when a message meant for one group may be misread by others. 

one post, many audiences

A case of context collapse when online spaces mix friends, family, peers and employees 

identity juggling

A case of context collapse when we perform multiple versions of ourselves at once. 

smart adaptation

In facing context collapse, we should have _. It means ethical communicators learn to manage mixed content carefully

curated selves

We create _ selves when we choose what to share to shape how others see us.
(highlight stories on fb, ig or experiences in LinkedIn)

highlight reels

(noun phrase) _ is when posts often emphasize success, humor or belonging

success, humor, belonging

What are 3 things online posts often emphasize?

expression and strategy

Online identity involves both _… and ……

authenticity versus performance

online identity involves both expression and strategy, which creates a tension between …… and ………..

digital footprints

Every post adds to your lasting persona and leaves _

invisible editors

Algorithms are _ because they decide what content audiences see first. 

Algorithms

_ are invisible editors because they decide what content audiences see first. 

engagement, visibility

Likes, clicks and shares show _ , which increases _ and drives what spreads.

Filter bubbles

Personalised feeds are _ that reinforce what we already believes (eco chamber)

critical awareness

_ helps us understand how algorithms builds digital literacy and ethical judgement. 

expertise
relatability 
visibility 

Online authority combines 3 things, which are…….

New credibility models

Digital communication creates _ as online authority combines expertise, relatability and visibility

storytelling
marketing
identity

Influencers as communicators blend 3 factors, which are…….

influencers

Who blend storytelling, marketing and identity in digital communication?

transparency

_ matters because credibility grows through honesty, consistency and disclosure.

honesty

consistency

disclosure

Credibility grows through 3 factors, which are……….