extended analogy
An extended passage arguing that if two things are similar in one or two ways, they are probably similar in other ways as well
generalization
A point that a speaker or writer generates on the basis of considering a number of particular examples
genre
A piece of writing classified by type—for example, letter, narrative, eulogy, or editorial
hyperbole
An exaggeration, or overstatement, for effect
induction / inductive reasoning
Reasoning that begins by citing a number of specific instances or examples and then shows how collectively they constitute a general principle. Reasoning that moves from a number of particulars to a general conclusion
inductive leap
Because we cannot test every instance (past, present, future), we take the leap from “most” or “some” to “all.” We reach a generalization
inference
A conclusion that a reader or listener reaches by means of his or her own thinking rather than be direct statement in a text
intention
The goal a writer or speaker hopes to achieve with the text—for example, to clarify difficult material, to inform, to convince, or to persuade. Also called aim and purpose
irony
Writing or speaking that implies the contrary of what is actually written or spoken
jargon
The specialized vocabulary of a particular group
Latinate diction
Vocabulary characterized by the choice of elaborate, often complicated words derived from Latin roots
litotes
Understatement—for example, “Her performance ran the gamut of emotion from A to B”
logic
The art of reasoning
logos
The appeal of a text based on the logical structure of its argument or central ideas
mood
The feeling that a text is intended to produce in the audience
occasion
The part of context also referred to as time and place
pathos
The appeal of a text to the emotions or interests of the audience
persona
The character that a writer or speaker conveys to the audience; the plural is personae
persuasion
The changing of people’s minds or actions by language
polysyndeton
Stylistic device in which several coordinating conjunctions are used in succession, in order to achieve an artistic effect
premise, major
The first premise in a syllogism. The major premise states an irrefutable generalization
premise, minor
The second premise in a syllogism. The minor premise offers a particular instance of the generalization state in the major premise
pun
A play on words. For example, anataclasis, words that sound alike but have different meanings (“The spoiled turkey meat was fowl most foul”) and syllepsis, a word used differently in relation to two other words it governs or modifies (“Bright lights attract flies and celebrity watchers”)
purpose
The goal a writer or speaker hopes to achieve with the text—for example, to clarify difficult material, to inform, to convince, and/or to persuade. Also called aim and intention
qualifiers
words such as “probably,” “presumably,” and “generally.”