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25 Terms
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**extended analogy**
An extended passage arguing that if two things are similar in one or two ways, they are probably similar in other ways as well
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**generalization**
A point that a speaker or writer generates on the basis of considering a number of particular examples
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**genre**
A piece of writing classified by type—for example, letter, narrative, eulogy, or editorial
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**hyperbole**
An exaggeration, or overstatement, for effect
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***induction*** **/ inductive reasoning**
Reasoning that begins by citing a number of specific instances or examples and then shows how collectively they constitute a general principle. *Reasoning that moves from a number of particulars to a general conclusion*
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**inductive leap**
*Because we cannot test every instance (past, present, future), we take the leap from “most” or “some” to “all.” We reach a generalization*
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**inference**
A conclusion that a reader or listener reaches by means of his or her own thinking rather than be direct statement in a text
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**intention**
The goal a writer or speaker hopes to achieve with the text—for example, to clarify difficult material, to inform, to convince, or to persuade. Also called aim and purpose
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**irony**
Writing or speaking that implies the contrary of what is actually written or spoken
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**jargon**
The specialized vocabulary of a particular group
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**Latinate diction**
Vocabulary characterized by the choice of elaborate, often complicated words derived from Latin roots
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**litotes**
Understatement—for example, “Her performance ran the gamut of emotion from A to B”
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**logic**
The art of reasoning
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**logos**
The appeal of a text based on the logical structure of its argument or central ideas
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**mood**
The feeling that a text is intended to produce in the audience
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**occasion**
The part of context also referred to as time and place
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**pathos**
The appeal of a text to the emotions or interests of the audience
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**persona**
The character that a writer or speaker conveys to the audience; the plural is *personae*
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**persuasion**
The changing of people’s minds or actions by language
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**polysyndeton**
Stylistic device in which several coordinating conjunctions are used in succession, in order to achieve an artistic effect
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**premise, major**
The first premise in a syllogism. The major premise states an irrefutable generalization
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**premise, minor**
The second premise in a syllogism. The minor premise offers a particular instance of the generalization state in the major premise
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**pun**
A play on words. For example, *anataclasis*, words that sound alike but have different meanings (“The spoiled turkey meat was fowl most foul”) and *syllepsis*, a word used differently in relation to two other words it governs or modifies (“Bright lights attract flies and celebrity watchers”)
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**purpose**
The goal a writer or speaker hopes to achieve with the text—for example, to clarify difficult material, to inform, to convince, and/or to persuade. Also called aim and intention
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**qualifiers**
*words such as “probably,” “presumably,” and “generally.”*