U2 QUiZ

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19 Terms

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Autocratic Leadership

A style where the leader makes decisions alone.

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Democratic Leadership

A leadership style that includes team members in decision making.

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Laissez-Faire Leadership

A leadership approach that allows team members to work independently.

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Transactional Leadership

A style where the leader uses rewards and penalties to motivate followers.

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Transformational Leadership

A leadership style that inspires and drives significant changes in organizations.

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Servant Leadership

A leadership philosophy where the leader prioritizes the needs of the team.

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Charismatic Leadership

A leadership style in which the leader uses their personality to inspire others.

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Authentic Leadership

A style characterized by genuineness and leading with integrity.

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Situational Leadership

A flexible leadership style that adapts according to the circumstances.

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Strategic Leadership

A leadership approach focused on long-term goals and planning.

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Branding

The combination of brand name, logo/trademark, and slogan associated with a product.

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Slogan

A short catchy phrase that accompanies a company's name and logo.

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Brand Awareness

The extent to which consumers can identify a brand within a given category.

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Product Life Cycle

The progression of a brand through various stages: introduction, growth, maturity, decline, and decision point.

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Early Adopters

The first consumers to use a new product, influencing later consumer decisions.

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Cash Cow

A mature product that generates income used to fund new product development.

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Obsolete

Describes products rendered outdated or irrelevant due to new technology or trends.

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Fads

Products that experience extreme popularity for a brief period.

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Knock Off

A cheaper imitation of a trendy product.