Media, Ethics, and Society Exam

What is the name of this course?

Media, Ethics, and Society

What is Lasswell’s definition of Communication?

Who → What → Which channel → to whom → what effect

What is Osgood-Schramm Model of Communication?

Encoder → Message → Decoder → Interpreter → Encoder → Message → Decoder → Interpreter → Encoder

What is Schramm’s Model of Mass Communication?

Similar to other model of Communication but added many receivers, also added delayed feedback

What was Aristotle’s focus?

The Golden Mean- balance between excess and deficiency, virtue in actor

What was Kant’s focus?

Categorical Imperative- act in a way that could become universal law, virtue in action

What was Mill’s focus?

Utilitarianism- Greatest good for the greatest #, virtue in outcome

Who made the moveable printing press?

Gutenberg

What are the 6 major mass media companies?

Comcast, Disney, Warner Bros, Paramount, Sony, Amazon

What is the theme of Fahrenheit 451?

Society where books are banned

What is the Stamp Act of 1765? What was its effect?

taxes were put on papers, affected others greatly while others had no effect

Who wrote the first novel in the US?

Ben Franklin

Who wrote Common Sense?

Thomas Paine

What is linotype?

Technology that allowed the mechanical rather than the manual setting of print type

What happened to “Brown Bear, Brown Bear, What do you See?”

It was banned in Texas because they thought it was written by a Pro-communist author

What is aliteracy?

possessing the ability to read but being unwilling to do so

What is epistemology?

Study of knowledge with regards to its methods, validity, and scope

What is Mass Communication?

Process of creating shared meaning between the mass media and their audiences

What is the 4 ethical rules checklist according to Gary Bryant?

• Should this moment be public?

• Will being photographed send the subjects into further trauma?

• Am I at the least obtrusive distance possible?

• Am I acting with compassion and sensitivity?

What happened in the Dateline story about GM Trucks?

They fabricated the “tests” they did by making the cars explode on purpose

What is eyewash?

Photography used for the story that was not taken for the story specifically

What happened with the National Geography cover with pyramids?

They edited the cover photo for “aesthetic purposes”

Was John Peter Zenger found guilty or not guilty?

Not guilty

How was “The Sun” able to charge a penny per paper?

Advertising

What is yellow journalism?

Journalism that is exaggerated, fabricated, and there for entertainment

What is the biggest Newspaper chain in the US?

Gannett

What is the allegory for Plato’s Cave?

People saw their own shadows and mistook it for reality, prisoners were comfortable with their ignorance and trapped by limited perception

What are the five areas of expression under the 1st Amendment

Speech, assembly, petition, religion, press

What are the 3 unalienable rights?

Life, liberty, and pursuit of happiness

What is an important part of the Constitution?

Fourth Amendment- search and seizure