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3 components of a prejudice
Beliefs, Emotions, Predisposition to act
Beliefs
Stereotypes (generalizations about a group)
Emotions
Hostility, envy, fear
Predisposition to act
Discrimination (behavioral expression)
Ingroup
The group you belong to or identify with (“us”)
Outgroup
Any group you don't belong to or see as different (“them”)
Ethnocentrism
the universal tendency to view one’s own group (ingroup) as superior to others (outgroups).
Scapegoating & how is it related to prejudice
Blaming an outgroup for one’s problems.
It boosts self-esteem and provides an emotional outlet for frustration.
Example: blaming immigrants for economic issues.
What cognitive process contributes to prejudice and why
Categorization: Our brain simplifies the world by grouping people.
Leads to stereotyping and ignoring individual differences.What role does observational learning play in prejudice
Observational Learning in prejudice
Prejudices are learned by observing role models, media, and society.
If parents/peers hold biased views, children may adopt them.
Authoritarianism
A personality trait marked by strict adherence to conventional values, submission to authority, and intolerance.
Strong predictor of prejudicial attitudes. Often passed down through generations.
Implicit prejudice
Unconscious bias or negative associations toward a group, even if one claims to be non-prejudiced.
Detected using tools like the Implicit Association Test (IAT).
Key causes of terrorism from a psychological perspective
Lack of democracy, marginalization
Religious absolutism (death-transcending belief systems)
Economic/social deprivation
Personal resentment toward authority
Outgroup scapegoating
Recruitment thrives in countries like Somalia, Syria, Pakistan, Nigeria, etc.
3 strategies reduce prejudice effectively
Increase cooperative contact – Shared goals between rival groups
Heal thyself – Address insecurity and low self-esteem
Societal change – Reduce poverty, promote democracy and equity
Altruism
Unselfish concern for the welfare of others.
Helping others without expecting anything in return.
Evolutionary roots of altruism
Darwin: Tribes with the most sympathetic members were more likely to survive and thrive.
Altruism is tied to caregiving systems crucial for infant survival.
Bystander apathy
When individuals are less likely to help in an emergency if others are present.
First studied after the Kitty Genovese murder in 1964 (Queens, NYC).bystander effect
Bystander effect
The diffusion of responsibility when many people are around.
Each person assumes someone else will take action.
What are the 5 key factors influencing bystander intervention?
Interpretation – Is this really an emergency?
Diffused responsibility – Will someone else take care of it?
Compassion – Do I value helping?
Self-efficacy – Do I know what to do to help?
Cost – Will helping embarrass or endanger me?
What factors increase the likelihood of friendship and romantic attraction?
Proximity – Physical closeness increases interaction.
Familiarity – “Mere exposure effect” = more exposure leads to more liking.
Physical attractiveness – Major influence on first impressions.
Similarity – Shared values, interests, age, education, intelligence, race, economic status.
Halo effect
The assumption that attractive people also have other positive qualities (e.g. intelligence, kindness).
“What is beautiful is good.”
Social exchange model of romantic attraction
We seek relationships with the best cost-benefit ratio.
Stay when benefits outweigh costs.
What is the evolutionary model of mate selection
Men: Prefer youth and physical attractiveness (fertility cues).
Women: Prefer status and resources (provision and protection).
Evolutionary psychology explains mating preferences based on reproductive success
3 components of love in Sternberg’s Triangular Theory
Intimacy – Emotional closeness, sharing, support
Passion – Physical arousal, chemistry
Commitment – Decision to stay in the relationship long-term
7 combinations of Stengberg’s 3 love components
Liking = Intimacy only
Infatuation = Passion only
Empty Love = Commitment only
Romantic Love = Intimacy + Passion
Companionate Love = Intimacy + Commitment
Fatuous Love = Passion + Commitment
Consummate Love = All 3 (ideal love)
How can we apply bystander intervention in real life
Be aware of diffusion of responsibility.
Take initiative—don’t assume someone else will act.
Cultivate compassion and set the intention to help.
Reciprocity Effect
It refers to the tendency for people to like others who show that they like them.
Attitude alignment in relationships
A process where dating partners modify their attitudes to be more congruent over time.
What does the matching hypothesis propose
People are more likely to select romantic partners who are approximately equal in physical attractiveness.
Similarity principle in attraction
People are generally attracted to others who are similar to themselves in attitudes, beliefs, values, and background.
Physical Attractiveness
It is a key determinant and heavily influences first impressions.
Cognitive Dissonance Theory (Festinger, 1957)
When people hold contradictory cognitions (e.g., beliefs, attitudes, or behaviors), they experience an unpleasant psychological tension (dissonance).
What drives attitude change according to Festinger’s theory
Inconsistency among one’s attitudes and/or behaviors—this inconsistency creates discomfort (dissonance), leading to attitude change to restore internal harmony.
What emotional state is associated with cognitive dissonance?
An unpleasant state of psychological tension, which people are motivated to resolve.
What are some ways people reduce cognitive dissonance?
Change the behavior (stop doing the thing)
Change the attitude (convince themselves it’s fine)
Add consonant cognitions (justify with new beliefs)
Minimize the importance of the conflict
Deny responsibility for the inconsistency
What was the aim of Festinger & Carlsmith's 1959 study?
To see how cognitive dissonance could lead to attitude change when people are inadequately justified for lying.
What did participants in the Festinger & Carlsmith study do?
Participants completed a very boring task.
Then, they were asked to lie to the next participant and say the task was fun.
Some were paid $1, others $20 to lie.
Who reported the most favorable attitude toward the boring task, and why?
The $1 group—because they had insufficient external justification for lying, they internally changed their attitude to reduce dissonance (“Maybe the task wasn’t so bad…”).
Why didn’t the $20 group change their attitude?
They had sufficient external justification (money), so no dissonance—they lied, but knew it was “for the money.”
Stereotype
A belief that people have certain characteristics solely because of their membership in a particular group.
Illusory Correlation
The tendency to overestimate how often two traits, events, or categories occur together, even when they don’t actually co-occur that frequently.
Normative Influence
Conforming to social norms for fear of negative social consequences
Informational Influence
Looking to others for guidance about how to behave in ambiguous situations
Social Loafing
reduction in effort by individuals when they work in groups compared with working by themselves
Group polarization
occurs when group discussion strengthens a group's dominant point of view
Groupthink
emphasis on concurrence at the expense of critical thinking in arriving at a decision
Reciprocity norm
rule that we should pay back in kind what we receive from others
Lowball technique
getting someone to commit to a seemingly attractive proposition before its hidden costs are revealed
Attitude
positive or negative evaluation of objects of thought
Reactance
when people feel their freedom or access is being threatened — like thinking toilet paper would run out — so they overcompensate by hoarding it, even if it doesn’t make total logical sense.
Secure
“I’m comfortable with intimacy and autonomy.”
Healthy balance of closeness and independence
Usually from consistent, warm caregiving
Avoidant (Dismissive-Avoidant)
“I’m uncomfortable with closeness and prefer independence.”
Suppresses emotions, avoids vulnerability
Learned early that others were not reliable or emotionally available
Keeps distance in relationships, values self-sufficiency
Anxious-Ambivalent (Preoccupied)
“I crave closeness but worry you don’t love me back.”
Hyper-attuned to rejection
Often clingy, jealous, and constantly seeking reassurance
Develops from inconsistent or unpredictable caregiving
Fearful-Avoidant (Disorganized)
“I want closeness, but I’m terrified of it.”
Combo of anxious and avoidant traits
Often from trauma or abuse
Push-pull dynamics, deep fear of being hurt