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social facilitation
tendency of ppl to perform at different level based on the fact that others are around
deindividuation
loss of self-awareness in large group; drastic changes in behavior
bystander effect
in group, individuals less likely to respond to a person in need
peer pressure
social influence placed on individuals by person of equal
group polarization
making decisions in group = more extreme than thought of individual member
group think
make decisions based on ideas and solutions frm w/in group w/out considering outside ideas
culture
beliefs, ideas, behaviors, actions, characteristic of group or society of ppl
assimilation
group of individual’s culture begins to melt into another culture
multiculturalism
encouragement of multiple cultures w/in community to enhance diversity
subcultures
group of ppl w/in culture that distinguish themselves from primary culture to which they belong
socialization
developing and spreading norms, customs and beliefs
norms
determine boundaries of acceptable behavior w/in society
stigma
based on perceived differences from rest of society
deviance
violation of norms, rules, or expectations w/in society
conformity
changing beliefs or behaviors in order to fit into a group or society
compliance
individual changes behavior based on request of others (ex: foot in the door technique)
obedience
change in behavior based on command from someone seen as authority
attitude
expression of pos or neg feelings or evaluations of something
functional attitudes theory
serve individuals in life: knowledge, ego expression, adaptability, and ego defense
learning theory
attitudes are developed through forms of learning: direct contact, direct interaction, direct instruction and conditioning
elaboration likelihood model
attitudes are formed and changed through different routes of information processing based on the degree of elaboration
central and peripheral route processing
social cognitive theory
attitudes are formed through observation of behavior, personal factors and environment