Ethnography and Research Methods

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A set of flashcards based on key vocabulary and concepts related to ethnography and research methods discussed in the lecture.

Last updated 3:30 PM on 10/30/25
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10 Terms

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Ethnography

A qualitative research method used to study cultures and communities through direct observation and participation.

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Triangulation

An approach in research that involves using multiple methods or data sources to develop a comprehensive understanding of a phenomenon.

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Field Site

The specific location or context where ethnographic research is conducted.

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Discourse Analysis

A qualitative method used to study written, spoken, or visual communication, focusing on the way language is used in context.

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Qualitative Research

Research that focuses on understanding human behavior and experiences through methods such as interviews, observations, and analysis of texts.

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Coding Procedure

A systematic method used in qualitative research to categorize and interpret data.

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Experiential Research

Research that emphasizes understanding phenomena through direct experience and engagement with subjects.

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Showcase Scholarship

A prestigious award or recognition typically granted based on merit and achievements.

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Themes in Research

Recurring elements or ideas identified through analysis in qualitative research, which help to answer research questions.

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Virtual Ethnography

A method of ethnography conducted in online spaces or digital communities, allowing researchers to observe and interact without being physically present.