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spotlight effect
overestimating others noticing and evaluating our appearance, performance, and blunders (as if we presume a spotlight shines on us).
self esteem
our feelings of high or low self worth
self efficacy
an individual's belief in their ability to succeed in specific situations or tasks
self serving bias
the tendency to attribute personal successes to internal factors (e.g., skill, effort) and failures to external factors (e.g., bad luck, unfairness)
individualist
a cultural pattern that emphasizes peopleās own goals over group goals and defines identity mainly in terms of unique personal attributes.