UCSP | Orientations in Viewing Culture

Orientation

knowing where one is are, the direction one is facing, or the way someone tends to go to

Ethnocentrism

coined by William Sumner, it’s the evaluation of other cultures according to preconceptions originating in the standards and customs of one’s own cultures

Xenocentrism

the desire to engage in the elements of another’s culture rather than one’s own; styles, ideas, and products can all be items of preference by someone with xenocentrist viewpoints

Cultural Relativism

understand a culture on its own terms and not to make judgement using the standards of one’s own culture

Multiculturalism

the view that cultures, races, and ethnicities, particularly those of minorities, deserve special acknowledgement pf their differences within a dominant political culture