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primary prevention
alter risk factors prior to the onset of disease to prevent onset or reduce severity of the disease
through Health Promotion
health promotion
helping people change their lifestyle to move toward a state of optimal health
ideology of health promotion
effective ways to help people maximize their health
good health is a universally shared objective
agreement on what being healthy means
scientific consensus on which behaviors facilitate good health
health promotion through
goals
means to achieve
criteria for evaluation
behavior change approach
bring about changes in behavior by changing cognition
provide info on risks and hazards
create awareness
assumes humans are rational decision-makers based on knowledge
behavior
tangible actionable item
mechanism for behavior change
intervention impact → changes risk factor + new behavior = healthy outcome
examples of behavior change models
health belief model
theory of planned behavior
criticisms of behavior change
can’t target major socio-economic causes of ill health
operates top-down
assumes population is same and direct link between education and behavior
doesn’t account for impulse and emotion
narrow definition of behavior isolated from context
self-empowerment approach
empowers individuals to make healthy choices “therapy model”
creates participatory techniques
to increase control over the environment
objective: power is a universal resource that can be mobilized by every individual
relies upon individual’s capacity to act rationally
empowerment
enhances possibilities for people to control their own lives
many skills are already present or possible
poor functioning is a result of social structure and lack of resources
collective-action approach
improve health by addressing socio-economic and environmental causes of ill health
individuals organize collectively to change physical/social environment
modify structures that generate ill health
how is collective action different from self-empowerment
community is the health promotion resource as an opportunity for growth
whereas self-empowerment is limited to the individual
collaboration
research partnership among equals with complementary knowledge/expertise
partnership
establishing and sustaining a mutually respectful relationship based on sharing responsibilities, costs and benefits, and outcomes
empowerment
process of enabling groups and individuals to gain understanding and control over circumstances to improve life situations
process of collective action
assessment of problem → mobilization → develop a coalition (group) → take action (collective action)
assessment
approach to identifying health needs and problems in the community
essential for community engagement and participation
community health assessment
identifying, collecting, analyzing, and disseminating info on assets, strengths, resources, and needs
i.e. who is the population? what are their needs?
ethical considerations of community
how is the community selected?
do you have clear understanding of the community?
community mobilization
define community
assess capacity for mobilization
understand community agenda
7 steps to community mobilization
recruit stakeholders
assessment
develop prevention plan
develop evaluation plan
implement
evaluate
sustain
coalitions
help to mobilize and influence, an avenue for recruitment, exploits resources
involved in new issues without sole responsibility
develop widespread public support
maximize power
minimize duplication of services
development stages of coalitions
initial mobilization & organization → capacity and planning for action → implementation , refining, and institutionalizing membership process
collective action
critical consciousness + social capital
critical consciousness
community recognizes social and economic limits, and health influences
social capital
supportive community with networks and organizations
social capital bonding
within networks
social capital bridging
linking across networks
Prince Georges Coalitions
created 5 new practices to serve 10,000 residents with limited access
Impact DMV
establish a culturally sensitive community-collaboration to reduce HIV & STD rates