Porters 5 Forces

Direct competition

Businesses that produce the same products and compete for the same customers.

Indirect competition

Businesses that offer different products but still compete in the same market for customers.

Rivalry

The level of competition and rivalry between businesses in the same industry.

Bargaining power of suppliers

The ability of suppliers to influence the terms and conditions of a business relationship.

Bargaining power of buyers

The ability of customers to influence the terms and conditions of a business relationship.

Threat of substitutes

The possibility of customers switching to alternative products or services.

Threat of new entrants

The likelihood of new businesses entering the market and competing with existing companies.