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Direct competition
Businesses that produce the same products and compete for the same customers.
Indirect competition
Businesses that offer different products but still compete in the same market for customers.
Rivalry
The level of competition and rivalry between businesses in the same industry.
Bargaining power of suppliers
The ability of suppliers to influence the terms and conditions of a business relationship.
Bargaining power of buyers
The ability of customers to influence the terms and conditions of a business relationship.
Threat of substitutes
The possibility of customers switching to alternative products or services.
Threat of new entrants
The likelihood of new businesses entering the market and competing with existing companies.
Note 
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