Global Marketing and Distribution Strategies

These flashcards cover key terms and concepts discussed in the lecture about global marketing strategies and distribution systems.

Big Mac Index

An informal way of measuring purchasing power parity (PPP) of each country and comparing consumers' buying power.

Channel of Distribution

The process through which a product reaches the end consumer, critical for successful market entry.

Local Brands

Brands that have achieved success in a single national market and are embedded in the local culture.

International Brands

Brands that are offered in several related markets, typically connected geographically.

Global Brands

Brands that consistently deliver the same value across national borders and have a similar image in all markets.

Glocalization

A strategy that combines standardization and adaptation to better meet local consumers' needs.

Competitive Advantage

A favorable position a company has over its competitors that allows it to generate greater sales or margins.

Cultural Distance

The differences in cultural values and practices between countries that can impact market entry and consumer perception.

PESTEL model

A framework used to analyze the external environment that affects an organization's performance, including Political, Economic, Social, Technological, Environmental, and Legal factors.

Masculinity versus Femininity

One of Hofstede's cultural dimensions that describes the distribution of roles between genders in a society.

Quality Signal

An indication that global brands often send regarding the quality of their products, contributing to their competitive advantage.