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strategic management
an ongoing process used by firms to set an organizational vision, analyze the external, competitive, and internal environments, and develop strategies for success; the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners based on consideration of resources and an assessment of the internal and external environments in which the organization competes
key question answered by strategic management
why do some firms outperform other firms?
strategy
a broad goal that an organization needs to be achieve to be successful in the marketplace; a higher-level, broad goal, without a lot of specifics and long-term in nature
3 principles underlying strategy
creating a unique and valuable position, making trade-offs by choosing what not to do, creating fit by aligning company activities with one another to support the chosen strategy
2 major processes of strategic management
formulation of strategy, implementation of strategy
5 types of strategy
intended, emergent,
deliberate, realized, and unrealized
intended strategy
the strategy an organization hopes to execute; described in detail in strategic plan
emergent strategy
an unplanned strategy that arises in response to unexpected opportunities and challenges
realized strategy
the strategy that an organization actually follows; a product of intended strategy, deliberate strategy, and emergent strategy
deliberate strategy
the parts of the intended strategy that the firm continues to pursue over time
unrealized strategy
a strategy that was developed but not accomplished; the abandoned parts of the intended strategy