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Motivational Strategies
Methods of motivation that go beyond money but instead meet the individual needs and ambitions of the employees
5 Types of Motivational Strategies
- Performance Related Pay
- Career Advancement
- Investment in Training
- Support Strategies
- Sanction Strategies
Performance related pay
The monetary compensation provided to employees relative to their performance, assessed according to set standards
Performance related pay examples
- Pay rises
- Bonuses
- Gainsharing (Giving money to employees for suggesting improvements to productivity)
- Commission
Performance related pay Impact on motivation (Short and Long Term)
Short Term
- Initial impact but wears off reasonably quickly
Long Term
- Only a long term impact if the payments are ongoing
What Motivational theories does Performance related pay relate to
Maslow: Esteem and Physiological needs
The Four Drives: Drive to acquire
Performance related pay Advantages
- Will only apply when employees actual performance is improved
- There is an immediate boost to motivation
Performance related pay Disadvantages
- Motivation lessens as time goes on
- Other employees may expect similar rewards and thus lower morale
Career Advancement
The assignment of more responsibilities/authority to employees or the promotion of employees to higher positions
Career Advancement impact on motivation (Short and Long Term)
Short Term
- Immediate boost to self esteem
Long Term
- Improves loyalty, Self-actualisation
What Motivational Theories do Career Advancement Relate to
Maslow's: Security needs, Esteem needs, Self-Actualisation
Four Drives: Drive to acquire, Drive to Learn
Career Advancement Advantages
- Retains valuable employees
- Promoted employees feel like they can contribute more, improving productivity
Career Advancement Disadvantages
- Promotion positions must have a purpose
- Promotion can cause resentment and competition among other employees
Investment in Training
The direction of finance or resources such as time, into the teaching of skills to employees
Investment in Trainings impact on motivation (Short and Long Term
Short Term
- Increases commitment and loyalty
- Creates a feeling that the business cares about development
Long Term
- Improved skills can heighten esteem
- Trained staff can meet more business objectives
What Motivational Theories do Investment in Training relate to
Maslow: Esteem need, Self Actualisation need
Goal Setting: Challaning, Clear
Four Drives: Drive to acquire, Drive to comprehend
Investment in Training Advantages
- Improved loyalty from greater job security
- Improve the productivity of employees due to them being more skilled
Investment in Training Disadvantages
- Training may be wasted unless there are sufficient jobs
- Employee may eventually leave wasting the cost of their training
Support Strategies
The assistance or services provided by the business to help employees cope with difficulties that may impede work performance
Types of Support Strategies
- Mentoring
- Counciling
Support Strategies impact on motivation (Short and Long Term)
Short Term
- Help Resolves employee issues
- Can resolve problems employees face
Long Term
- Improve employee loyalty and build positive relationships
What Motivational Theories relate to support strategies
Maslow's: Social needs, Security needs
Four Drives: The Drive to bond
Support Strategies Advantages
- Provided with little to no cost
- Support can develop positive relationships between employees and management
Support Strategies Disadvantages
- May be difficult to support all employees
- Employees may be dependent on support services
Sanction Strategies
A form of penalty or discipline imposed on an employer for poor performance of harmful behaviour
Types of Sanctions
- Loss of benefits
- Written or Verbal warning
- Demotion
Sanctions impact on motivation (Short and Long Term)
Short Term
- Reflection and assessment of performance
- Adjust behaviour and attitudes
Long Term
- Unless there is a constant threat there is no long term impact
What Motivational Theories relate to Sanctions
Maslow's: Security needs
Four Drives: Drive to Defend
Sanctions Advantages
- Can motivate employees to improve performance
- May quickly stop inappropriate or harmful behaviour
Sanction Disadvantages
- Can reduce a sense of belonging and can lower motivation
- Only motivates in the short term