Simple, plain language, familiar vocabulary, common short words, minimal jargon, short sentences (8-10 words) and short paragraphs or bullets, information clustered using headings, type size 12-14 point, use capital and lower case letters, avoid all caps and italics, avoid abbreviations, contractions, acronyms, quotation marks, hyphens, reading level about 5th-6th grade or below as appropriate for audience, conversational, personal, positive tone