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Volunteer Bias
The Bias where only a motivated fraction of the population responds or participates in the survey
What does SQ3R stand for? What do we use this for?
S – Survey → Skim headings, subheadings, and summaries to get the big picture.
Q – Question → Turn headings into questions (e.g., “What is classical conditioning?”).
R – Read → Read the section carefully to find answers to your questions.
R – Recite → Pause and recall key points in your own words (without looking at the text).
R – Review → Go back over the material, notes, and questions to reinforce memory.
What We Use It For
To improve comprehension of psychology (and any) textbooks.
To retain information longer by actively engaging with the material.
To prepare more effectively for exams and assignments.
Nativism
Hypothesizes that some forms of knowledge are innate
Ex: Priori knowledge, posteriori knowledge.
Extremely known as biological determinism
Behaviourism
John B. Watson proposed that psychology should focus solely on study of observable behaviour
Behaviour develops thru consequences
+ive consequences: behaviour increases
-ive consequences: behaviour decreases
Absolutely NO focus on emotional/mental processes even though it influences our behaviour
Rationalism
Belief or theory that reason is the key source of knowledge
Requires reason or knowledge but not experience
Used by Aristotle to reason human thoughts, perception, and emotions as products of the heart rather than the brain
Flaw: What we think about behaviour is often different from how we actually behave
Ex: it makes sense logically
Response Rate
Instead of having a type of group to respond, most people don’t
Which designs are high constraint? Low constraint? Which allows for causal conclusions?
High Constraints
Correlational research(relationship)
Experimental research(casual explanation)
Low constraints
Case study(description)
Observation(description)
surveys( description)
Tenacity
Accepting info as true due to habit, tradition, or stubborn refusal to change one’s belief even when faced with contrary evidence
Ex: racism; it has always been that way
What makes psychology a science
It uses the scientific method to reach its conclusions and is rooted in empiricism
What are the three measures of central tendency?
Mean
Median
Mode
Systematic Introspection
A result of structuralism
Attempts to standardize the way conscious experiences were reported so 1 person's experience can be effectively compared to another
Reflex
A result of Dualism concept
It means the body acts without conscious action and is handled by spinal cord
Active Studying
Actively engage with learning material thru methods like discussion, analysis, problem-solving, practice, and retrieval practice
Ex: Using flashcards
What is Random Assignment
Random assignment means that once participants are chosen for a study, they are placed into groups (e.g., experimental group vs. control group) by chance.
This reduces the chances that personal factors (like age, intelligence, or personality) will unevenly influence one group more than the other.
Example: Flipping a coin to decide whether each participant goes into the experimental or control group.
Control Group
The group of participants that is the same as the experimental group in every way except that they don’t receive the treatment component of the manipulated variable.
Case studies
An in-depth analysis of a unique circumstance or individual
Empiricism
The view that knowledge arises directly from what we observe and experience, making psychology inherently observable in nature
Developed by John Locke
Identify and order the 6 steps of the scientific method
Identify the problem
Gather info
Generate a hypothesis ( a specific prediction about how/why the variables in question are associated with each other)
Design and conduct experiments
Analyze data and formulate conclusions
Restart the process with a new hypothesis
Cognitive Revolution
A major shift from strict behaviourism due to advances in methodology and measurement
Psychologists used behaviour as means to make inferences about the processes happening in the mind
What are the 2 main branches of Psychology
Clinical and Experimental
Clinical
: Helps assess, diagnose, and treat mental and behavioural problems
Experimental
: Researches behaviour and the nervous system
Independent Variable
is something a researcher manipulates
How does Random Assignment and matching ensure groups are similar
Both random assignment and matching reduce confounding variables (outside factors that could mess up the results).
They make it more likely that differences between groups at the end of the study are due to the independent variable (what the researcher manipulates) rather than pre-existing differences between participants.
What are three measures of dispersion?
Standard Deviation
Variance
Range
Why is it important that Random Assignment and matching groups are similar
If groups start out unequal, we can’t be confident that the experimental treatment caused the outcome.
Random assignment and matching increase the internal validity of a study, meaning the results are more trustworthy and scientific.
Functionalism
Developed by William
He argued that structuralism because he believed studying pieces without understanding their FUNCTION would provide no actual insight into workings of the mind
Believed that psychologists must 1st understand the function of a behaviour or mental processes to understand how its parts work together
Pros/Cons of Surveys
Pros:
Surveys offer a quick way of collecting lots of information about the current state of people’s opinions, perspectives, and experiences and can be administered in a variety of ways
Cons:
Response Bias
Socially Desirable Bias
Volunteer Bias
Response Rate
Experimental Groups
The group of participants that receive the treatment component of the manipulated variable( can be more than 1 group treatment)
Authority
Accepting info as true bc it comes from a respected expert, institution, or cultural tradition
EX: The boss says its true
5 methods of Knowledge acquisition
Rationalism
Empiricism
Tenacity
Intuition
Authority
Socially Desirable Bias
The bias is not indiscriminate, but participants respond in specific ways that they believe would be seen as acceptable by others.
Differentiate between the different types of research design
Descriptive methods: Any means to capture, report, record, or describe a group. usually interested in the ‘what is’ without understanding ‘why it is’
Correlation: A measure(denoted as r) that captures the direction and strength of a relationship between variable
Experimental Methods: Random assignment to groups and control of other variables allow for inference of causality
How do we measure the strength of a correlation?
Based on the correlation coefficient( r) the closer it is to 1 or -1 the stronger the relationship
Ecological Validity
A result of naturalistic obs.
When you see the true behaviour of the organism. Observations are either captured qualitatively or quantitatively
Allows use to better understand behaviour EXACTLY as it happens in the real world
Dualism
The relationship between behaviour and mind. It is the philosophical position that the mind and body are separate entities
Descartes, French philosopher, argued that mind is immaterial and could NOT be explained in terms of physical body
What is an example of active listening?
A communication technique that requires fully concentrating on what was being said rather than passively hearing words
EX: A person actively listens to a friend by leaning forward, making eye contact, and occasionally nods to show engagement
Operant Conditioning
Study of how behaviour can be modified using a system of rewards and punishments
Flaws of Dualism
By placing the mind as an immaterial/ unknowable agent that just forces its will on the body, it removes it from the realm of scientific inquiry, making psychology useless
Phrenology
Belief that shape of the skull was the result of the size of the brain structures beneath it. The shape of the skull/measurement of bums on head shows a person’s mental capacities
Developed by Dr. Franz Josef Gall
Flaws of Correlation
People assume there is a cause and effect relationship between variable
Correlations are not causation
Correlations is merely a relationship between 2 variables
Confounding Variable: Another variable that may influence 1 or both variables that we are measuring, thereby influencing correlation coefficient
Limited control over variables
NO manipulation
Pros/Cons of Case Studies
Pros:
Extreme cases that would be unethical to create
Good for giving ideas for future research
Cons:
Because a case study is focused on only one person, group, or event, we can never be sure the conclusions drawn from this particular case can be broadly generalized to other cases.
Usually descriptive nor explanatory
Naturalistic Observation
Observation of behaviour as it happens in a natural environment, without an attempt to manipulate or control the conditions of the observation.
Can be observation from afar or can involve participation of observer
See ‘true’ behaviour
Can verify lab results
Humanistic psychology
Critics of psychoanalysis like Carl Rogers and Abraham Maslow developed this
It means patients have free will and capacity to realize their own potential
Focused on positive aspects of human condition like creativity, choice, and potential for growth
Goal was to give control back to clients
Describe the 11 early ideas/theories that led to psychology
Dualism
Empiricism
Biological Determinism
Evolutionary psychology
Phrenology
Structuralism
Functionalism
Behaviourism
Cognitive Revolution
Psychoanalysis
Humanistic Psychology
Response Bias
The tendency for people to answer the question the way they feel they are expected to answer or in systematic ways that are
Evolutionary Psychology
Darwin’s insight was that over generations, traits tend to be advantageous for survival and reproduction compared to non-advantageous ones
Traits were adaptive traits and spread thru natural selection due to benefits provided
Structuralism
Developed by Wilhelm Wundt and student, Edward Titchener
Believed that psychology should focus on breaking down immediate conscious experiences into basic elements and understand HOW those elements combine to create experience
Intuition
Something thru immediate, unconscious understanding without conscious reasoning
Ex: a gut feeling, it feels true
Flaws of Naturalistic Obs.
Researchers lack control over the environment and the many different factors that can affect behavior.
lack of control over the environment may weaken the conclusions we can draw.
It may also make it difficult for another researcher to replicate the experiment.
Dependent Variable
is the outcome that is measured in an experiment as a response ot the independent variable
Biological Determinism
Shows that people learn and change due to their experiences
This is why it is hard for ppl to change their perception due to their additional experience
Matching
Matching is when researchers deliberately pair or group participants who are similar on certain characteristics (e.g., IQ, gender, age) and then assign one from each pair into different groups. This ensures the groups are as balanced as possible on those key traits.
Example: If you have two participants with very similar math ability, one goes into the experimental group and the other into the control group.
Flaws of introspection
Not quantifiable
people are not aware of their own thinking so we ask ppl with adequate language to tell us their experiences
Structuralism vs functionalism
Example: While a structuralist might understand the length of each individual hair and the average spacing from one follicle to the next, a functionalist would argue that those details are meaningless without knowing that the purpose of fur is to keep the body warm.
Functionalists simply extended the argument from physical traits to include psychological processes as well.
Psychoanalysis
The process of analyzing the contents of the unconscious mind and treating illnesses from it
Developed by Sigmund Freud
It was based on evolutionary theory
Surveys
An efficient way to quickly collect information and gather an understanding of the current state of people’s opinions or attitudes.
Neuron
A nervous system cell (nerve cell) that sends and receives electrochemical signals
Glial Cell
A nervous system cell that supports, nourishes and insulates neurons.
Dendrites
Fibers that receive signals from the other neurons
Soma / cell body
Receives incoming signals from dendrites and passes signals on
Axon
A fiber that extends from the soma and carries signals away from the soma
Myelin Sheath
Covers the axon and increases the speed of the signals
Terminal Buttons
Form junctions with other neurons and release chemical signals
Action Potential
The electrical signal that moves from the cell body down the axon to the terminal buttons
Neurotransmitters
the chemical signal that crosses the synapse
■Excitatory = Causes Action Potential
■Inhibitory = Does NOT cause Action Potential
■Receiving neuron fires if excitatory > inhibitory
GABA
an inhibitory neurotransmitter binds with its receptor to open a chloride channel
Acetylcholine
normally excitatory neurotransmitter. deterioration in this chemical causes alzheimer's
dopamine
helps with movement, learning, attention…
too much: schizophrenia and anxiety
too little: parkinson’s
Serotonin
mood, hunder, sleep arousal
causes depression and anxiety
Agonists
chemicals that mimic or enhance the action of neurotransmitter
antagonist
chemical that comes from outside the body to shut off a receptor
The Autonomic Nervous System
Responsible for involuntary tasks (e.g., heart rate, digestion and breathing). two sub parts
sympathetic and parasympathetic
The Somatic Nervous System
Carries nerve impulses back and forth between the CNS and the
skeletal muscles, skin and sensory organs
○Responsible for voluntary muscle movements and
receiving and processing sensory information
Sympathetic
responsible for things we do that require excitement( fight or flight response)
parasympathetic
responsible for resting digestion and repairing the body
Lesion technique
chemical, cold, electrical
may inhibit basic behaviour
Electroencephalogram (EEG)
A device used to monitor the gross electrical activity of the brain.
• can identify specific pattern of responses to given stimulus (ERP)
Positron Emission Tomography (PET) Scan
A method measuring how radioactive substances are absorbed in the brain; it can be used to detect specific effects tasks activate different areas of the living brain.
fMRI
Function and structure
• Watch activity over time, associated with
behaviour
• An fMRI scan identified two brain areas that became especially active when a participant lied about holding a five of clubs.
Magnetic Resonance Imaging (MRI)
A device that used magnetic fields and radio-wave pulses to construct detailed, three-dimensional images of the brain; "functional" MRIs can be used to map changes in blood oxygen use as a function of task activity.
Tans brain
tan was a person who lost the ability to speak due to a lesion on his left frontal lobe- broncas area. this led to his loss of ability to speak leading to scientists to make assumptions of which area of the brain is responsible for what
Medulla
control center for heartbeat, breathing, blood pressure, swallowing, and coughing
Pons
Plays role in relaying motor messages between cerebellum and
motor cortex; exerts influence on sleep and dreaming
Reticular formation
Arousal system; activates cerebral cortex
Cerebellum
Coordinates skilled movement; regulates muscle tone and posture; plays a role in motor learning and probably cognition.
Thalamus
Relay between cerebral cortex and lower brain centers
Limbic System
Group of structures involved in emotional expression,memory and motivation
What are the two hemispheres of the brain connected by
corpus callosum
Bronca’s area
Located in the lower left frontal lobe
■Speech information
■Damage causes difficulty producing language, not
understanding it (Broca’s aphasia)
Motor Cortex
Thin band of cortex located near the back of
frontal lobe
■Initiates all voluntary movement
■Motor cortex in each hemisphere controls
movements on the opposite side of the body
Parietal Lobes
Interpret bodily sensations
■Pressure, pain, touch, temperature, location of
body parts
■Space, time and numbers
Somatosensory Cortex
Thin band of cortex on front of parietal lobe
■Receives information about touch and other skin
and visceral (internal organs) senses
Occipital Lobes
Responsible primarily for vision and visual perception
○Damage can produce blindness
■Eyes and neural connection to brain be perfectly functional
primary visual cortex
Temporal Lobes
Responsible for hearing and language comprehension
Primary Auditory Cortex
Processes sound
■Processes incoming sensory information and
sends it to the parietal and frontal lobes
Wernicke’s area
Located on the left
■Language comprehension and producing
coherent language
Temporal association areas
■Memories of various sounds
hippocampus
acts as a gateway for forming new memories
Phineas gage case
Phineas gage was a person who during an accident was impaled with a meal rod diagonally through the front of his skull. He was completely find, but after a while he started to have a change in personality( become irritated easily)
this gives insight that the prefrontal cortex is involved in decision making and parts of our personality